OMA Silver Award
We partnered with Mountain Dew to create an eye-catching, bold display to capture the brand’s “Ride the Baja Wave” promotional message.
Program Objective
The goal was to create an engaging, easy-to-execute temporary, pallet spanner activation for placement in grocery and mass store environments to merchandise 12 oz. can fridge packs of Mountain Dew Baja Blast. Additionally, there was a second goal to create a visually disruptive structure that reinforced the call to action and stood out from traditional spanner structures.
The Work
The display structure was designed with a required 2-month lifespan at retail, leading to the use of temporary substrates. To maximize visual appeal and impact, all corrugate components were litho mounted, while the curved wave was offset printed on SBS. The standout feature is a striking two-sided header structure with a cascading wave design inspired by the can and packaging graphics. This is complemented by beach and sand-themed support columns, aqua-toned elements, and lime wedge accents, all reinforcing the brand’s lime flavor and tropical island vibe. For ease of transport and assembly at retail, all components are packed KD into a one-piece shipper with included instructions.
The Results
The in-store promotion for Baja Blast soda was a resounding success, achieving impressive sales, engagement, and visibility. The visually striking display captured the adventurous spirit of the “Ride the Baja Wave” campaign, drawing consumers in with its unique and innovative design. Sales data showed a significant lift during the promotion period, attributed to its creative execution. The campaign also received positive feedback from store staff and customers alike, with many noting the display’s ability to stand out in a crowded retail environment.
This success demonstrates the power of combining strong branding with creative in-store marketing to drive product awareness and boost sales.
If you want your display to drive sales and tell a story, get in touch with us today!
