OMA Bronze Award
We partnered with Purina to create this Holiday Nutcracker Floor Stand and Side Cap featuring the fun, playful Beggin’ “Hamlet” dog.
Program Objective
The goal was to develop an innovative and functional temporary floor stand and power wing solution that blends the playful Beggin’ “Hamlet” dog treat character with the iconic Holiday Nutcracker toy for the 2024 holiday season.
The design needed to effectively showcase the product, be easy to assemble, and accommodate multiple products. Additionally, the promotion targeted pet owners who enjoy the holiday gift-giving experience with their pets, mirroring the emotional connection shared with other family members. As a national program, its execution will span various retail chains and multiple retail channels.
The Work
We engineered a structural design that skillfully combines artistic elements from both characters, creating a cohesive family look between the power wing and floor stand program. Dimensional elements were incorporated into the header and shelves to bring the concept to life, while lithographic print was utilized to enhance the overall appearance.
The simple construction of the display allowed for ease of assembly during the fulfillment process and retail placement. All components were produced from corrugate to meet the desired promotional lifespan, budget, and sustainability requirements.
The Results
The strong product lift and positive feedback from retail partners have confirmed a rerun for the 2025 holiday season. The ease of execution resulted in a high rate of compliance, while the iconic nutcracker design strongly resonated with shoppers during the holiday season. Additionally, the dynamic design elements have inspired a different themed program for 2025.
If you want your display to drive sales and tell a story, get in touch with us today!
