OMA Gold Award
We partnered with Talking Rain to create a modular, visually striking promotional display structure that captivated the attention of new shoppers and evoked a sense of familiarity with current consumers that are loyal to the brand.
Program Objective
The challenge was to design a modular, eye-catching temporary display structure that could seamlessly adapt to showcase multiple SKUs across various retail environments during the bustling holiday season.
To achieve this, the display had to strike the perfect balance between versatility and visual appeal. The modular design allowed for easy customization, ensuring it could fit diverse retail footprints while maintaining brand consistency. Bold holiday-themed graphics, vibrant colors, and creative structural elements were incorporated to create a sense of festivity and excitement that would draw in shoppers during one of the most competitive shopping seasons of the year.
The Work
The holiday season is an incredibly competitive time in retail, with Christmas trees being one of the most common and overused display themes. While trees are undeniably festive, the goal was to create something that stood out—something undeniably Christmas-themed, yet fresh and innovative. We wanted to design a display that not only resonated with our existing Sparkling Ice consumers but also appealed to our target demographic.
The concept of a fireplace emerged as the perfect solution. A fireplace evokes a sense of warmth, tradition, and family gatherings—values closely associated with the holidays. Its versatility also makes it ideal for in-store execution. Unlike traditional bulky displays, this structure is modular and space-efficient, meaning it can fit seamlessly into end caps or other high-traffic areas. It’s adaptable enough to scale up or down, depending on the store’s needs, by incorporating as many pallets as required.
Additionally, the fireplace design allowed for the integration of a TV display, elevating the experience by supporting and highlighting key elements of our sweepstakes campaign. This created a multi-sensory experience for shoppers, blending visual appeal with promotional messaging. The result is a display that not only captures the holiday spirit but also maximizes in-store impact, making it a standout piece in a competitive retail environment.
The Results
We successfully secured placement for an impressive total of 572 fireplace displays across Kroger and Safeway stores during the holiday season. Each fireplace setup was strategically paired with at least one pallet of product, ensuring strong visibility and driving additional seasonal volume.
This achievement highlights the effectiveness of the display’s design, which resonated with retailers as both visually appealing and functional within their store layouts. By capitalizing on the modular and scalable nature of the fireplace display, we were able to optimize in-store space while creating a compelling holiday presence for the brand. The added product volume per display not only boosted seasonal sales but also reinforced our brand’s prominence during one of the most competitive times of the year.
This success demonstrates the combined power of innovative design and strategic retail partnerships in achieving impactful results.
If you want your display to drive sales and tell a story, get in touch with us today!
