It is early March, and spring is arriving. A key event that ushers in spring is the Path to Purchase Institute’s Shopper Marketing Summit, taking place March 15 – 17 in New York City. This year, the focus of the industry gathering is the new age of marketing, where all forms of media are sales channels and all communications have “buy now” capabilities. All marketing has become linked to shopper marketing. Shopper centric thinking has to be at the root of all developments, where retailers, brands, and vendors partner to apply insights that will drive traffic and sales.
Great Northern Instore is pleased to sponsor two of the seminar tracks at the Summit: “Collaboration” on March 16th and “Shopper Marketing Best Practices” on March 17th. These are topics that fit right in with our shopper marketing approach of converting insights into impactful activations that drive sales instore. For collaboration, partnering between retailers, brands, and vendors brings the best knowledge and insights together so the best solutions can be successfully executed, driving growth and ROI. Understanding best practices helps us to improve, enabling us to build innovative and effective processes and solutions that will improve our reach, influence, and results.
We are excited to learn from experts in retail, brands, agencies, and solution providers at the Summit, so we can continue bringing our clients solutions that build business results.