Whether your business is big or small, implementing marketing displays in your building or other locations is essential for exposing your brand and getting customers’ attention. The visual elements of your business are an essential part of being successful.
Displays and signage are nearly everywhere in your community, from passing by storefronts to displays in the middle of buildings. If your business is looking for a highly effective marketing solution, try using a POP standee display.
Learn more about why this type of signage is so helpful for your business and how you can customize these standee displays to work for your company or product below.
What Is a POP Standee Display?
A point of purchase standee display, or a POP standee display for short, is an easily customizable sign that you can use to sell any product, service or advertise your business. These signs have various shapes, colors, graphics and other features that make them an excellent marketing signage option.
These POP standee displays are self-standing signs that are durable. These structures do not rely on other shelves or equipment to stand up, making setting up these signs easy. These signs are often large and include bright, eye-catching graphics that will stand out among other types of signage. A POP standee display can be the perfect marketing solution for your business, product, service or event.
8 Benefits of a Standee Display
POP standee displays can range from a self-standing poster to a three-dimensional display. Using standee displays as opposed to other forms of signage has many benefits for your business. Check out the eight benefits of a standee display and see why you should start utilizing them as a successful marketing solution for your business.
1. They Are Highly Visible
The name POP standee itself describes how the display stands out. These structures are highly visible to customers and help ensure that your message is noticeable to many. Often, customers may walk by a generic banner or poster because it doesn’t stand out. POP standee displays are beneficial to businesses because you can’t miss them.
They are large and have graphics that people want to stop and look at it. When you plan to advertise in high-traffic areas like trade shows, malls and other busy locations, you need your sign to stand out and be visible. Standee displays accomplish this task for marketing your new product, service, event or your entire business.
The size of the displays contributes to their visibility. The POP standee displays are much bigger than other signs, and their structure allows them to stand out and catch customer’s attention. Combine the large size of the sign, a creative graphic and a location that puts your sign in front of as many potential customers are possible. You’ll gain a high level of exposure to this display and potentially gain many customers for your business. Use a standee display to ensure potential customers spot your new advertisement in any location.
2. These Displays Are Memorable
A common marketing goal for businesses is to make every advertisement memorable for their customers. A great feature of POP standee displays is that you can easily make them unique because of their structure. Other than the display structure, you must include eye-catching graphics and innovative features that make it memorable. It’s essential to focus on the design of the standee display and try and get into the customer’s mind. What do they want to see? What types of signs have stood out to you in the past? How do I want to portray my brand in this display? These questions and more will help you understand the importance of an impressive display like a POP standee.
When you’re creating the design or graphics for your standee display, consider these three tips to make it memorable to customers:
- Choose your colors carefully: The colors on your POP standee display are significant to your brand and your potential customers. What colors are in your logo? What emotion are you trying to invoke in your customers? All colors have meaning, and they strategically help brands sell products, services and events to customers.
- Use big letters: Your company name or the main message you want your customers to read should be in large letters. Large letters grab your attention and make your message clear and easy to see, even from far away. You should also consider using clear and bold font so that it’s easy to see from a distance and the lettering is straightforward. Your brand logo should also be easily visible.
- Make sure everything is readable: Your display will likely not be the only one in the location, so customers should know exactly what your sign is advertising with only a glance. You can make your display readable by using contrasting text and background colors, reducing the amount of text on the display and adding interesting design elements to keep customers attention.
3. You Can Use Various Materials
Standee displays look awesome, but it’s important that they look great with the rest of your products and other advertising materials you have for your company. The good thing about POP standee displays is that you can match the material of your display to all of your other marketing pieces to ensure all of your materials are cohesive and looks great to potential customers.
The downside of some signs is that you have to select materials that can print the design you have, but standee displays are versatile when it comes to materials. You’ll have plenty of standee material options when you begin the process of creating your POP standee display.
The material you use can also depend on the type of POP standee display you want. If you want a three-dimensional sign, your material may be different than a traditional POP standee sign. Regardless of the material you select for your sign, it will look clean, professional and stand out among the other signs you’re competing with.
If you’re unsure whether your display should use falconboard, foamcore or coroplast as your standee display material, you can ask an expert at Great Northern Instore to create a POP display that will match your needs.
4. They Have Potential for a Big Payoff
Point of sale standee displays gives businesses exactly what they want — more eyes on their products. Drawing more attention to your signs and having more customers learn about your company leads to a high potential for a big payoff.
You may find a cheaper signage option than a standee, but will the impact be the same? Likely the answer is no. Standee displays are created to grab attention and get the job done better than alternatives like regular posters and small banners. You want an option worth the price, and point-of-purchase standee displays will give you one of the best marketing solutions your company can use.
This type of sign can help attract more customers, especially in locations where many people pass by. People need to make a quick decision when they look at a sign, are they going to continue reading it, or are they going to walk away? Your POP standee sign will likely cause more people to stop and consider purchasing your companies products or services. Your new display will be larger than many other sign options and take up more space. This feature will demand the attention of people walking by, and if the graphics stand out to them, you’ll start seeing a higher payoff than you would with other types of sign options.
5. The Displays Are Portable
While a standee display is large enough to catch people’s attention, it’s still portable. Portability is essential when it comes to your marketing materials. A POP standee display is easy to move to different building spots or new store locations.
Using a portable standee display is an essential part of your business’s marketing efforts. Leaving a sign in one location may work, but there are numerous reasons why you want to be able to easily move your sign as you wish.
Some of the benefits of an easily portable sign include:
- You often set up in different locations: If you frequently set up at trade shows, farmers markets or other types of locations that require all of your products and marketing materials to be easily portable, a POP standee display is an excellent option. You’ll still have a high-quality sign for your event without the hassle of moving heavy pieces.
- You need to move items around in your store: Store layouts rarely stay the same. It’s crucial to adapt your store layout to match trends, buying patterns and other strategies to get customers to look at more products in your store. The same thing goes with signage. You can move your POP standee display around your store so repeat customers don’t get used to it sitting in the same location.
- Always ready to accommodate for changes: Portability means you can make changes on the fly. If the location suddenly reduces the amount of foot traffic passing by or the building you’re located in is shutting down, you can easily pack up and bring your POP standee sign with you to another location.
6. They Are Reusable and Efficient
One of the best ways to save money and reduce the amount of waste your company produces is to utilize reusable materials and products as much as possible. Some marketing materials aren’t the best for reducing waste, like paper flyers, posters and other materials that you can only use once then throw away after the end of the day. A benefit of creating a POP standee display for your business is that the sign is reusable and efficiently gets the customer’s attention.
Using a reusable standee display can help cut down your costs on decor and marketing signage. This part of your business can get expensive if you’re consistently purchasing new posters or changing up the decor in your location. These portable and reusable signs will help attract more customers to your store, at a trade show or any location you set up, and you can use them for a long time.
With the right combination of design, colors and message, your standee display can be one of the most efficient marketing materials you’ll use for your company. Customers like to see something new or different that will catch their eye, and this type of sign will get the job done.
7. These Displays Are More Affordable Than Other Options
Often people associate price with efficacy. While this can be the case, a POP standee display is more successful than some pricier options for signs and displays. Even if you find cheaper options than a standee sign, you’ll still notice that this type of sign is worth its price.
Some signs, like easel displays, are more expensive than cardboard cutout standees but have the same impact on customers. It’s important to look at your budget and make room at an excellent, high-quality sign like a POP standee display.
8. An Eye-Catching Display
This type of sign isn’t your typical banner. You’ll find point-of-purchase standee displays in various shapes, sizes, colors and other creative features that make these signs eye-catching and dramatic. With the designs of these displays, you and your team can get creative and think of various ideas that will work as a sign. Think of different images that will catch the attention of customers, colors that stand out and a message that customers will read and remember as they continue with their day. You want this visual display to stick to the customer and be something they want to look at as they pass by.
Why Signage Is Essential for Your Business
You’ve learned about all the benefits of POP standee displays and how they can impact your business, but why is signage in general necessary for many businesses? Signs and displays are helpful to many types of businesses. Check out some of the reasons why it’s beneficial to include signs or displays in your advertising plan:
- It’s good for branding: Your brand is something that customers will remember for a long time. Creating consistent advertisements with your brand and telling your company’s story to your customers is essential to developing a relationship with customers. Brand loyalty and recognition is a great way to retain and gain new customers.
- It’s cost-effective: Signs are a cost-effective method compared to other forms of advertising, like billboards, buses and park benches. A great sign can stand out to people if you have a thought-out design and clear message.
- Signage is a great communication tool: Displays are helpful tools to communicate with customers. Even simple signs with messages reflecting your company’s brand can stand out to people.
- Gives your business a competitive edge: Using quality marketing materials and staying current with trends helps give your company a competitive edge. People are often attracted to better-looking signs because it shows professionalism.
Check Out Our Standee Displays
It’s time to start creating the perfect POP standee display for your company. You can find high-quality POP standee displays that will impact your business at Great Northern Instore. Contact us today to learn more about our products, custom standee printing and how our team of experts can provide you with a sign solution that fits your needs.
