OMA Gold Award
We collaborated with Shark Ninja to create a striking and innovative quarter pallet display that enhances brand visibility on the retail floor.
Program Objective
Shark Ninja products are seemingly sold everywhere, but very rarely in the Big Box DIY segment of retail. This prepacked display needed to meet the rigid retail style guide requirements of Rona stores (formerly Lowes) in Canada, while also maintaining the stylistic brand essence of Shark Ninja. The challenge became how to convert a mundane traditional 1-sided quarter pallet display into something that grabs your attention and screams Shark Ninja while allowing for various placements on the retail floor.
The Work
Shark Ninja is known for disrupting the retail landscape, and this all-corrugated prepacked display needed to follow suit. Key shopper marketing data indicated that an open airy structure that could be shopped from multiple sides, while also highlighting boldly & clearly the key features and benefits of the product would work best. For these reasons, a uniquely shaped display with full 4-color process litho graphics was created. Product attributes could be garnered from all sides, including a top to bottom full graphic panel on one side.
This layout allowed the retailer maximum flexibility to position the display just about anywhere in the store, as these thermometers are meant for indoor as well as outdoor use.
The Results
The retailer’s task couldn’t be simpler: remove the shroud, insert the pre-assembled header, and the product is ready for sale. This all-corrugate structure also met key sustainability objectives for the Canadian market. The display’s unique design and positive reception led the retailer to allow multiple replenishments of open stock product, significantly increasing ROI compared to a display that would be discarded once the initial product sold out.
This success was largely due to the display’s premium look and feel, which mimicked a semi-permanent or permanent display. Shark Ninja was extremely satisfied with the results and will continue to rely on our company for future promotions.
If you want your display to drive sales and tell a story, get in touch with us today!
