Category: Shopper Insights

Great Northern has partnered with the Path to Purchase Institute for the fifth consecutive year to explore the latest trends in physical retail shopping. This collaboration began during the COVID-19 pandemic, a time when e-commerce was booming and uncertainty loomed over the future of physical stores. As the pandemic receded into the past, shoppers returned to brick-and-mortar stores, but their behaviors have evolved. Our 2025 survey aimed to further capture these changes, focusing on shopping habits and the factors driving in-store visits. The primary reason for visiting physical stores remains the ability to see and interact with products firsthand, whether selecting groceries or home furnishings. Read More...

In-store merchandising displays are essential for your brand to advertise to customers and encourage them to make a purchase. While many marketing efforts happen outside the store, they do not stop once a shopper enters a store. Unique displays and signage are crucial to catching consumers' eyes and directing them to learn more about your product and potentially purchase it. You can enhance your brand's in-store merchandising campaigns by including digital signage. Digital signage is an excellent addition to your marketing and advertising campaigns. It adds an innovative way to display information about your product while intriguing consumers. Learn why digital signage is essential and how it benefits your in-store marketing strategy. Read More...