Fabric: Small Footprint Floorplans

Objective

  • Display and encourage cyclists to try and buy Fabric’s award-winning line of products
  • Develop a family of displays that can fit into a variety of retail environments
  • The activations must be boldly branded and merchandise a variety of products

What we did

  • The team developed two small footprint floorstands to merchandise the products
  • Engineering added features for stiffness and stability so these activations would stand up to an extended life at retail
  • Brand graphics were printed boldly on the front and backs of the displays

Results

  • Retail execution was simple and compliance was flawless according to a post-evaluation survey
  • Sales results came in double digits above expectations

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?