Fabric: Small Footprint Floorplans

Objective

  • Display and encourage cyclists to try and buy Fabric’s award-winning line of products
  • Develop a family of displays that can fit into a variety of retail environments
  • The activations must be boldly branded and merchandise a variety of products

What we did

  • The team developed two small footprint floorstands to merchandise the products
  • Engineering added features for stiffness and stability so these activations would stand up to an extended life at retail
  • Brand graphics were printed boldly on the front and backs of the displays

Results

  • Retail execution was simple and compliance was flawless according to a post-evaluation survey
  • Sales results came in double digits above expectations

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We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.