Fabric: Small Footprint Floorplans


  • Display and encourage cyclists to try and buy Fabric’s award-winning line of products
  • Develop a family of displays that can fit into a variety of retail environments
  • The activations must be boldly branded and merchandise a variety of products

What we did

  • The team developed two small footprint floorstands to merchandise the products
  • Engineering added features for stiffness and stability so these activations would stand up to an extended life at retail
  • Brand graphics were printed boldly on the front and backs of the displays


  • Retail execution was simple and compliance was flawless according to a post-evaluation survey
  • Sales results came in double digits above expectations

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.