Objective
- Display and encourage cyclists to try and buy Fabric’s award-winning line of products
- Develop a family of displays that can fit into a variety of retail environments
- The activations must be boldly branded and merchandise a variety of products
What we did
- The team developed two small footprint floorstands to merchandise the products
- Engineering added features for stiffness and stability so these activations would stand up to an extended life at retail
- Brand graphics were printed boldly on the front and backs of the displays
Results
- Retail execution was simple and compliance was flawless according to a post-evaluation survey
- Sales results came in double digits above expectations
