Starbucks: Cold Brew Launch

Objective

  • Create awareness of Starbucks’ new cold brew product launch
  • Develop a durable activation for use in the grocery channel

What we did

  • We captured the essence of the Starbucks coffee-house with a wood-framed easel design
  • The glass-bottled product could shine on the cantilevered shelves

Results

  • The Starbucks logo, product graphic, and faux chalkboard panel successfully attracted shopper attention
  • Streamlined design, well-chosen materials, and well-engineered construction ensured a durable activation
  • Our expertise in both domestic and international sourcing allowed our customer to get to market quickly and maximize ROI

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.