Objective
- Create awareness of Starbucks’ new cold brew product launch
- Develop a durable activation for use in the grocery channel
What we did
- We captured the essence of the Starbucks coffee-house with a wood-framed easel design
- The glass-bottled product could shine on the cantilevered shelves
Results
- The Starbucks logo, product graphic, and faux chalkboard panel successfully attracted shopper attention
- Streamlined design, well-chosen materials, and well-engineered construction ensured a durable activation
- Our expertise in both domestic and international sourcing allowed our customer to get to market quickly and maximize ROI
