Starbucks: Cold Brew Launch

Objective

  • Create awareness of Starbucks’ new cold brew product launch
  • Develop a durable activation for use in the grocery channel

What we did

  • We captured the essence of the Starbucks coffee-house with a wood-framed easel design
  • The glass-bottled product could shine on the cantilevered shelves

Results

  • The Starbucks logo, product graphic, and faux chalkboard panel successfully attracted shopper attention
  • Streamlined design, well-chosen materials, and well-engineered construction ensured a durable activation
  • Our expertise in both domestic and international sourcing allowed our customer to get to market quickly and maximize ROI

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?