Gatorade: Perform at Peak Level


  • Develop a simple beverage display platform that provides ease of execution at retail
  • Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
  • Customer needed displays in store in 3 weeks

What We Did

  • Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
  • Developed a quick 1-2-3 assembly process
  • Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
  • Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete


  • Our speed-to-market process resulted in design to delivery in 3 weeks
  • The G Series Pro products are selling four times the level of those that are on the shelf
  • Retailers reported that the merchandising displays have been restocked multiple times
  • The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand


View More Success Stories

Gatorade Peak Level Performance Display

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?