Objective
- Develop a simple beverage display platform that provides ease of execution at retail
- Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
- Customer needed displays in store in 3 weeks
What We Did
- Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
- Developed a quick 1-2-3 assembly process
- Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
- Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete
Results
- Our speed-to-market process resulted in design to delivery in 3 weeks
- The G Series Pro products are selling four times the level of those that are on the shelf
- Retailers reported that the merchandising displays have been restocked multiple times
- The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand
