Gatorade: Perform at Peak Level

Objective

  • Develop a simple beverage display platform that provides ease of execution at retail
  • Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
  • Customer needed displays in store in 3 weeks

What We Did

  • Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
  • Developed a quick 1-2-3 assembly process
  • Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
  • Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete

Results

  • Our speed-to-market process resulted in design to delivery in 3 weeks
  • The G Series Pro products are selling four times the level of those that are on the shelf
  • Retailers reported that the merchandising displays have been restocked multiple times
  • The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.