3M: File Under S for Success

Objective

  • Design a quarter-pallet display specifically for tax time, to fit into office/business retail
  • Create an identifiable structural and graphic presence that invites investigation
  • Get maximum product load in the footprint and ensure shoppability

What we did

  • Created a file cabinet theme to attract attention and enhance placement
  • Layered waterfall drawers to maximize product load and keep product highly visible and accessible
  • Engineered pillow-core door fronts with drawer glides, to encourage interaction

Results

  • The product assortment and store display placement exceeded customer sales plan
  • Overall performance was one of the best of the promotional season with double digit growth over similar quarter-pallet displays
  • Retailer wants to repeat the promotional effort and explore other opportunities

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.