Objective
- Design a quarter-pallet display specifically for tax time, to fit into office/business retail
- Create an identifiable structural and graphic presence that invites investigation
- Get maximum product load in the footprint and ensure shoppability
What we did
- Created a file cabinet theme to attract attention and enhance placement
- Layered waterfall drawers to maximize product load and keep product highly visible and accessible
- Engineered pillow-core door fronts with drawer glides, to encourage interaction
Results
- The product assortment and store display placement exceeded customer sales plan
- Overall performance was one of the best of the promotional season with double digit growth over similar quarter-pallet displays
- Retailer wants to repeat the promotional effort and explore other opportunities
