3M: File Under S for Success

Objective

  • Design a quarter-pallet display specifically for tax time, to fit into office/business retail
  • Create an identifiable structural and graphic presence that invites investigation
  • Get maximum product load in the footprint and ensure shoppability

What we did

  • Created a file cabinet theme to attract attention and enhance placement
  • Layered waterfall drawers to maximize product load and keep product highly visible and accessible
  • Engineered pillow-core door fronts with drawer glides, to encourage interaction

Results

  • The product assortment and store display placement exceeded customer sales plan
  • Overall performance was one of the best of the promotional season with double digit growth over similar quarter-pallet displays
  • Retailer wants to repeat the promotional effort and explore other opportunities

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?