Kraft: The Easy Choice

Objective

  • Leverage the equity of the product’s can shape
  • Balance the size of the display for in store presence and total sku’s on the display
  • Increase impulse purchase incentive
  • Ensure ease of implementation and strength

What we did

  • Designed structurally sound point of purchase displays to hold over one hundred pounds of product
  • Display shipped preloaded
  • Created an iconic larger-than-life destination within the store to build brand equity
  • Created graphics that were targeted toward both adults and children

Results

  • Stimulated impulse purchases
  • Consumers easily recognized the brand and quickly shopped the display down
  • Sales figures showed double digit sales pattern compared to same product sold on shelf

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.