Kraft: The Easy Choice


  • Leverage the equity of the product’s can shape
  • Balance the size of the display for in store presence and total sku’s on the display
  • Increase impulse purchase incentive
  • Ensure ease of implementation and strength

What we did

  • Designed structurally sound point of purchase displays to hold over one hundred pounds of product
  • Display shipped preloaded
  • Created an iconic larger-than-life destination within the store to build brand equity
  • Created graphics that were targeted toward both adults and children


  • Stimulated impulse purchases
  • Consumers easily recognized the brand and quickly shopped the display down
  • Sales figures showed double digit sales pattern compared to same product sold on shelf


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kraft floor display

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?