Objective
- Leverage the equity of the product’s can shape
- Balance the size of the display for in store presence and total sku’s on the display
- Increase impulse purchase incentive
- Ensure ease of implementation and strength
What we did
- Designed structurally sound point of purchase displays to hold over one hundred pounds of product
- Display shipped preloaded
- Created an iconic larger-than-life destination within the store to build brand equity
- Created graphics that were targeted toward both adults and children
Results
- Stimulated impulse purchases
- Consumers easily recognized the brand and quickly shopped the display down
- Sales figures showed double digit sales pattern compared to same product sold on shelf
