Objective
- Centralize and consolidate the merchandising process for packaging and display manufacturing, program assembly and retail distribution
- Achieve cost savings throughout the supply chain
- Improve sustainability
What we did
- Developed a new captured blister packaging concept
- Presented a turnkey solution that included new creative concepts, manufactured all packaging and display components, managed product and display assembly, and handled logistics
Results
- Improved sustainability scorecard with a captured blister concept versus previous clamshell
- Exceeded cost savings goals with a turnkey solution
- Developed a standard packaging and pallet display platform for multiple club store environments
- Reduced transaction costs with a single contact for all program elements
