OMA Gold Award
We partnered with Logitech to create a fresh, new merchandising vehicle for the peak back-to-school season at Office Depot.
Program Objective
For many years Logitech has been afforded key retail placement at Office Depot in their action alley during the back-to-school season. This in part has been because of their non-traditional approach to merchandising and their display executions. We have been fortunate to be a part of this success for multiple years, but the challenge became how to create a revitalized, fresh merchandising vehicle with three key objectives:
1. Have stopping power at retail
2. Merchandise the vast array of Logitech products
3. Be manufactured utilizing temporary materials, and at a temporary display budget, with the hopes to last on the floor past the back-to-school time period.
The Work
Many displays in this retail segment have adopted a “stack it high and let it fly” rationale to merchandise as much product as possible in as small of a footprint as possible. Logitech’s products are premium in nature, and thus shopper marketing insights indicated that they needed to be merchandised in a manner reflecting the quality of their products.
What we developed was a primarily temporary corrugate structure, that from afar appeared permanent in nature. This was due in part to the overall chiseled angular shape, the full 4-color process litho graphics, as well as the featured element of a lisa® edge lit acrylic demo top shelf.
The other element that had to be incorporated into the overall structure, is that the entire unit needed to be prepacked with product, all while having minimal assembly at retail.
The Results
The retailer’s task couldn’t be simpler: position the pallet under a light source, remove the shroud, attach the header, and watch the produce practically sell itself. The edge-lit material is visible from a distance, attracting consumers to the oversized demo area where they can interact with dummy products before making a purchase.
This display exceeded all three objectives, with its longevity being the standout achievement. Although Office Depot only promised Logitech coverage during the peak back-to-school selling period, many displays remained in stores for up to six months, facilitating multiple turns of open stock products.
Due to its remarkable success, Office Depot has committed to providing Logitech with this prime real estate placement again in 2025.
If you want your display to drive sales and tell a story, get in touch with us today!
