OMA Display of the Year & Gold Award
For this project, we partnered with Target to create an eye-catching beach-themed retail display for their 2024 swim season.
Program Objective
The goal was to help transform Target stores with a series of WOW moments to add a sense of adventure and garner excitement from customers about the upcoming swim season.
This display required a 3-month lifespan, needed to be modular, created from sustainable corrugated materials, and to be shipped partially assembled with hardware and full-color instruction sheets to improve ease of execution.
The Work
To create a captivating three-month lifespan display, we leveraged the Target fixture in the apparel and accessories department. Starting with Target Creative’s 2D concept, we designed a sustainable, corrugated display featuring a vibrant litho-printed beach scene. Instead of traditional fabric and materials, our team ingeniously crafted a beach chair, cushions, and sun umbrella out of corrugate.
After multiple rounds of samples, mock-ups, and footprint adjustments, we achieved the desired level of success. The display components were shipped partially assembled to minimize store hours needed for execution. Comprehensive hardware and instruction sheets with full graphics were provided to ensure a seamless setup for store teams.
The Results
The ready-to-wear swim structure met all the Target team’s requirements, ensuring a successful execution. The display effectively showcased the swimwear collection, drawing significant attention from shoppers. The ease of assembly facilitated a smooth setup process for store teams, minimizing installation time and effort. After the display’s lifespan, all design elements were recyclable, aligning with Target’s sustainability goals.
If you want your display to drive sales and tell a story, get in touch with us today!
