Objective
- Expand from hardware products to consumables with coffee being the first product
- Drive traffic into the stores through offerings in every day consumable goods
- Add incremental sales for their destination retailers
What we did
- Created an inexpensive, quick assembly display
- Manufactured on our digital press to eliminate plates and tooling
- Designed the retail displays to be flexible for variable size, height and weight products
Results
- Display was manufactured on our digital press and digital cutting table
- Successful shopper marketing: the quantity of 200 units raised incremental product sales at the targeted retailer
- Display established a regular retailer purchase stream and eventual permanent placement of the coffee product line
