Success Story Category: Award Winners

OMA Gold Award

We collaborated with Shark Ninja to create a striking and innovative quarter pallet display that enhances brand visibility on the retail floor.

Program Objective

Shark Ninja products are seemingly sold everywhere, but very rarely in the Big Box DIY segment of retail. This prepacked display needed to meet the rigid retail style guide requirements of Rona stores (formerly Lowes) in Canada, while also maintaining the stylistic brand essence of Shark Ninja. The challenge became how to convert a mundane traditional 1-sided quarter pallet display into something that grabs your attention and screams Shark Ninja while allowing for various placements on the retail floor.

The Work

Shark Ninja is known for disrupting the retail landscape, and this all-corrugated prepacked display needed to follow suit. Key shopper marketing data indicated that an open airy structure that could be shopped from multiple sides, while also highlighting boldly & clearly the key features and benefits of the product would work best. For these reasons, a uniquely shaped display with full 4-color process litho graphics was created. Product attributes could be garnered from all sides, including a top to bottom full graphic panel on one side.

This layout allowed the retailer maximum flexibility to position the display just about anywhere in the store, as these thermometers are meant for indoor as well as outdoor use.

The Results

The retailer's task couldn't be simpler: remove the shroud, insert the pre-assembled header, and the product is ready for sale. This all-corrugate structure also met key sustainability objectives for the Canadian market. The display's unique design and positive reception led the retailer to allow multiple replenishments of open stock product, significantly increasing ROI compared to a display that would be discarded once the initial product sold out.

This success was largely due to the display's premium look and feel, which mimicked a semi-permanent or permanent display. Shark Ninja was extremely satisfied with the results and will continue to rely on our company for future promotions.

If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2025/05/10h-Gold-Final-Ninja-wMusic.mp4"][/video]   View More Success Stories

OMA Gold Award

We partnered with Talking Rain to create a modular, visually striking promotional display structure that captivated the attention of new shoppers and evoked a sense of familiarity with current consumers that are loyal to the brand.

Program Objective

The challenge was to design a modular, eye-catching temporary display structure that could seamlessly adapt to showcase multiple SKUs across various retail environments during the bustling holiday season.

To achieve this, the display had to strike the perfect balance between versatility and visual appeal. The modular design allowed for easy customization, ensuring it could fit diverse retail footprints while maintaining brand consistency. Bold holiday-themed graphics, vibrant colors, and creative structural elements were incorporated to create a sense of festivity and excitement that would draw in shoppers during one of the most competitive shopping seasons of the year.

The Work

The holiday season is an incredibly competitive time in retail, with Christmas trees being one of the most common and overused display themes. While trees are undeniably festive, the goal was to create something that stood out—something undeniably Christmas-themed, yet fresh and innovative. We wanted to design a display that not only resonated with our existing Sparkling Ice consumers but also appealed to our target demographic.

The concept of a fireplace emerged as the perfect solution. A fireplace evokes a sense of warmth, tradition, and family gatherings—values closely associated with the holidays. Its versatility also makes it ideal for in-store execution. Unlike traditional bulky displays, this structure is modular and space-efficient, meaning it can fit seamlessly into end caps or other high-traffic areas. It’s adaptable enough to scale up or down, depending on the store's needs, by incorporating as many pallets as required.

Additionally, the fireplace design allowed for the integration of a TV display, elevating the experience by supporting and highlighting key elements of our sweepstakes campaign. This created a multi-sensory experience for shoppers, blending visual appeal with promotional messaging. The result is a display that not only captures the holiday spirit but also maximizes in-store impact, making it a standout piece in a competitive retail environment.

The Results

We successfully secured placement for an impressive total of 572 fireplace displays across Kroger and Safeway stores during the holiday season. Each fireplace setup was strategically paired with at least one pallet of product, ensuring strong visibility and driving additional seasonal volume.

This achievement highlights the effectiveness of the display's design, which resonated with retailers as both visually appealing and functional within their store layouts. By capitalizing on the modular and scalable nature of the fireplace display, we were able to optimize in-store space while creating a compelling holiday presence for the brand. The added product volume per display not only boosted seasonal sales but also reinforced our brand's prominence during one of the most competitive times of the year.

This success demonstrates the combined power of innovative design and strategic retail partnerships in achieving impactful results.

If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2025/05/10g-Gold-Final-Sparkling-Ice-wMusic.mp4"][/video]   View More Success Stories

OMA Gold Award

We partnered with Logitech to create a fresh, new merchandising vehicle for the peak back-to-school season at Office Depot.

Program Objective

For many years Logitech has been afforded key retail placement at Office Depot in their action alley during the back-to-school season. This in part has been because of their non-traditional approach to merchandising and their display executions. We have been fortunate to be a part of this success for multiple years, but the challenge became how to create a revitalized, fresh merchandising vehicle with three key objectives:

1. Have stopping power at retail

2. Merchandise the vast array of Logitech products

3. Be manufactured utilizing temporary materials, and at a temporary display budget, with the hopes to last on the floor past the back-to-school time period.

The Work

Many displays in this retail segment have adopted a “stack it high and let it fly” rationale to merchandise as much product as possible in as small of a footprint as possible. Logitech’s products are premium in nature, and thus shopper marketing insights indicated that they needed to be merchandised in a manner reflecting the quality of their products.

What we developed was a primarily temporary corrugate structure, that from afar appeared permanent in nature. This was due in part to the overall chiseled angular shape, the full 4-color process litho graphics, as well as the featured element of a lisa® edge lit acrylic demo top shelf.

The other element that had to be incorporated into the overall structure, is that the entire unit needed to be prepacked with product, all while having minimal assembly at retail.

The Results

The retailer's task couldn't be simpler: position the pallet under a light source, remove the shroud, attach the header, and watch the produce practically sell itself. The edge-lit material is visible from a distance, attracting consumers to the oversized demo area where they can interact with dummy products before making a purchase.

This display exceeded all three objectives, with its longevity being the standout achievement. Although Office Depot only promised Logitech coverage during the peak back-to-school selling period, many displays remained in stores for up to six months, facilitating multiple turns of open stock products.

Due to its remarkable success, Office Depot has committed to providing Logitech with this prime real estate placement again in 2025.

If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2025/05/10f-Gold-Final-Logitech-wMusic.mp4"][/video]   View More Success Stories

OMA Display of the Year & Gold Award

For this project, we partnered with Marks & Spencer to deliver an inspired Q4 holiday display. We wowed consumers by bringing a taste of London to Target stores through transportation-inspired displays.

Program Objective

Marks & Spencer tasked us with bringing London's signature red double-decker bus to Target stores nationwide. They wanted the display to stock tasty sweets, exceptional deals and the latest trends to get people into the holiday spirit. The goal was to give the consumer a delightful and whimsical experience whenever they entered a Target store during the holiday season. It needed to be large, bright and capture people's attention among all of the other holiday-themed displays jostling for space at that time of year. This display was about creating an experience and driving sales through bold, modern, optimistic storytelling.

The Work

The duration for the display's lifespan in stores was two months. Considering this information, we used a sustainable corrugated structure with litho-printing and a high-tension printed liner.  The team was tasked with using Target's portable metal towers and carts for the shelving of this product merchandiser. We went through multiple rounds of samples and mock-ups, and our footprint changed throughout the process. We started with two towers and one cart but decided to use only one tower and one cart for the final display. The cart and tower had to be modular so stores could move them with products for cleaning purposes. We decided Velcro was the best option to secure the two portable units together to fulfill this request. Regarding floor placement, the display was placed in the food and beverages department. We also shipped the components partially assembled to make the process easy on store staff and reduce the amount of time needed for staff to execute the display. All hardware came with an instruction sheet and full graphics.

The Results

The display was a great success overall. It met Target's stringent requirements, and the partially assembled nature, modular design and clear instructions all contributed to the excellent execution. Marks & Spencer was so delighted with the display and how it showed off their merchandise that they requested a final sample to have in their London headquarters. For the London samples, we created corrugated fixtures that mimicked the in-store metal fixtures, and it is now proudly displayed in their office.

Summary

In summary, Marks & Spencer tasked us with telling a story through display design. Because of its whimsical nature, they wanted consumers to see this display and their faces to light up with a smile. We brought London's famous red double-decker bus to Target stores nationwide to accomplish this. We used one tower and cart placed in Target's food and beverages department. We shipped the display partially assembled with easy-to-follow instructions to save store time. The display was a resounding success — Marks & Spencer and Target were happy with the outcome. If you want your display to drive sales and tell a story, get in touch with us today!   View More Success Stories