PepsiCo needed an attractive, durable display to create awareness and drive trial for the new product launch of the Starbucks Cold Brew product line in the grocery and supermarket environment. The display needed to capture the product’s unique messaging while delivering an efficient long-term merchandising solution for grocery stores. The Starbucks logo, product graphic, and branding messages are attractively featured in the upper faux chalkboard panel to attract attention, while additional branding was used on the bottom. Our easel-backed design was durable, surprisingly lightweight, and shipped flat, fully-assembled. The unit’s streamlined design, well-engineered construction, and cost-effective choices for materials kept it within budget with a promising high ROI.