Great Northern Instore & United DisplayCraft awarded 12 OMA’s
The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. We are pleased to have captured a total of 12 awards in the temporary, semi-permanent, and permanent categories.
3M© Command POG at Meijer®
The goal was to draw the shopper into the aisle with strong graphics and make the shopper navigate the plan-o-gram. The use of clean, solid colors, with an aisle violating top to bottom created a captivating destination for products that have a history of being overlooked. To facilitate shopping, simple solid colors were used to easily define each product type and create contrast for the packaging to stand out. The branding of the 3M logo and the impactful, colorful graphics made this display a hit with the retailer. This project has done very well in-store, resulting in increased sales year over year.
Fabric®Brand Cycling Starter Floor Stand & Fabric Demo Saddle Display Combo
Our assignment was to create the easiest way to try, display, and sell the brands most popular, award-winning line of cycling products. The fixtures needed to be light, compact, and boldly branded, with the ability to house all specified products, and durable enough to ship pre-built and fully stocked. Our display solution made an impactful presentation of the family of products in the Fabric line. The display and promotion was a huge success with happy retailers who experienced double-digit sales over expectations.
Square© Pallet Display for Sam’s Club©
Square needed a solution to merchandise its product line at Sam’s Club. They requested a semi-permanent pallet display solution that would showcase/promote the sale of Square products. The display graphics needed to reflect the call to action “Take payments at the counter or on the go.” To reinforce this concept, a background with a coffee shop aesthetic and ‘wood’ counter was created. To reinforce the coffee shop aesthetic, we used a vinyl clad (dark wood appearance) as the counter deck. White was specifically chosen for the corrugate structure, as it exuded the characteristic of cleanliness, simplicity, and ease, while brightly colored pocket cells highlighted packaging. Additional product information was placed on the front and side edges of the counter structure. Brand messaging was clear and impactful, and the pallet executed in minutes due to its pre-assembled/pre-loaded nature.
Slim Jim®: Creating a Rotating Success Story in Meat Snacks
The objective was to create a dynamic, spinning display that provided a permanent merchandising home for a wide variety of meat snacks as well as other items such as nuts within the convenience store environment. Our team took a new vertical approach to the display and gave the shopper the ability to rotate and see a wider product variety immediately, which dramatically increased purchase intent and elevated category sales where deployed.
Kellogg®’s Pringles®: Maxing Out Merchandising Opportunities for an Irresistible Brand
This display solution needed to be creative, well-branded, easy to load, and easy to shop. We used Pringle’s unique product packaging to our advantage through a creative gravity feed system that put the product in a ready-to-grab position, right at customers’ eye level. The unit was specifically engineered to fit directly on top of standard checkout lane cooler units to drive impulse purchases. The racks are bringing more shoppers to the category and driving the purchase of multiples for the brand. Overall, the units have been a complete success and will likely be expanded in the future.
Gatorade®: Refueling a High Volume Sporting Goods Audience
Gatorade needed to develop its own destination within the DICK'S Sporting Goods environment, outside of placement in checkout lanes. The goal was to create an integrated pallet display that would grab customers' attention, create an easy shopping experience and move product from the backroom to the sales floor at DICK'S Sporting Goods locations. The new display exposed shoppers already familiar with the Gatorade brand to additional product offerings. The solution was a highly visible, multi-product display unit, shoppable from multiple angles. This display was a rousing success for both the brand and retailers. Keeping it fully stocked to keep up with demand was the only challenge.
Starbucks®: Brewing Up More Sales in a New Channel
PepsiCo needed an attractive, durable display to create awareness and drive trial for the new product launch of the Starbucks Cold Brew product line in the grocery and supermarket environment. The display needed to capture the product’s unique messaging while delivering an efficient long-term merchandising solution for grocery stores. The Starbucks logo, product graphic, and branding messages are attractively featured in the upper faux chalkboard panel to attract attention, while additional branding was used on the bottom. Our easel-backed design was durable, surprisingly lightweight, and shipped flat, fully-assembled. The unit’s streamlined design, well-engineered construction, and cost-effective choices for materials kept it within budget with a promising high ROI.
Callaway® Chrome Soft Golf Ball Display
Callaway wanted to take advantage of the spring season when golfers typically reload their golf ball arsenal. Our objective was to create a temporary floor stand/merchandising vehicle for Callaway Chrome Soft and Chrome Soft X® golf balls for placement into nationwide golf/sporting channels. We designed a 360 shopped display and used separate vertical columns to merchandise each product. By creating product parity, shoppers choose among equals. Cantilevered shelves clearly present the product to the shopper, making it easy to grab and place into their shopping cart. This display was a success as it created product awareness and an incremental sales lift for the brand, and for retailers it was easy to setup and stock.
Logitech© Wonderboom Pallet
Logitech wanted a display to showcase its branding for the holiday season. To achieve this, the display design highlights the Logitech Wonderboom brand on both the skirt and trappack graphics using the new Ultimate Ears® logo. A live demo display was incorporated to showcase the sound quality of the speaker in the center of the economical corrugated pallet. This unit was flexible enough to be removed at the end of the lifecycle of the corrugated display and placed on a shelf for continued use. The display was fully contained and fully assembled with no set up needed, except to plug it in. Sales for this product were tremendous and this product became one of the best-selling SKUs during the holiday season.
Hasbro®: Linking Shoppers to Toys through Interconnectivity
To introduce Hasbro’s latest extension of the Star Wars™ line, we created and an affordable video solution to captivate toy shoppers during the busy holiday season and beyond. We applied engineering techniques and componentry aimed at reducing costs without reducing quality. We also engineered a “Demo-mode” for the product which allowed trial at the shelf by shoppers engaged by the video. The display was built to be used in different places around the store and to allow for updates to the video card. This low-cost, flexible display had a positive impact on sales during the holiday season.
Frito-Lay®: Matching More Shoppers to Products in the Aisle
Frito-Lay wanted a display to call out its low-cost, single-serve product that would be perfect for quick portion control snack or used to pack with lunches. The solution communicated message and pricing but continued to utilize the quick load trays for easy merchandising for the sales team. We conceived a display based on the theme of a “lunchbox” to convey that use. This display drove tremendous same store growth on typically large volume stores and exceeded their sales plans.
PepsiCo’s Lipton® Tea: Quenching Shopper’s Thirst at Foodservice Locations
To stimulate sales of Lipton Tea in food service channels, we created a point of purchase counter display that would ideally showcase Lipton’s bottled product. Combining the strength of powder-coated metal and precision fabricated wire, we created a well-crafted, gravity-fed, two-shelf structure with an extremely stable base and ample space for prominent brand graphics. This unique display signals to shoppers the unique, refreshing, and bright nature of Lipton’s flavor. Retailers are pleased with the space-saving nature of the display, while the brand has reported the display met and exceeded their desires for both branding and incremental sales.
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