3M Walmart Command™ MC Hammer Display

Objective:

  • Promote the Command™ brand and product consideration at shelf
  • Bring the MC Hammer marketing campaign in store through off-shelf displays that both excited retailers to gain placement and connected with shoppers to drive sales

What We Did:

  • Incorporated MC Hammer himself in an eye-catching manner to attract customers and communicate the Command™ product abilities
  • Provided a 100% turn-key solution to the customer and the retailer by supplying the complete display pre-assembled for quick-set at store level

Results:

  • Retailers were excited to purchase displays that linked to the nationwide campaign
  • Increasing sales and campaign buzz demonstrated the power merchandising has to amplify the broader marketing campaign

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