Month: January 2022

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you'll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores. Choosing the right material for your display is critical. Here are a few factors to consider in your selection. Read More...

Shelf height is crucial when setting up display fixtures in a retail establishment. Products' shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items. Retail display height also impacts product placement. As the saying goes, eye level is buy level.  You want to put your bestsellers, newest and most profitable items in the most visible, convenient location for your customers. Read More...

Point-of-purchase (POP) displays are at the core of retail merchandising. The right display does more than hold products — it grabs shopper attention and encourages impulse buying. When showcasing your products in-store, you must determine the type of display that meets your product and marketing needs. Your budget, product types and marketing campaigns will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of permanent vs. temporary retail displays to help you decide. Read More...