Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.
Choosing the right material for your display is critical. Here are a few factors to consider in your selection.