Month: January 2022

Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.

Choosing the right material for your display is critical. Here are a few factors to consider in your selection.

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Shelf height is one of the most important considerations when setting up display fixtures in a retail establishment. It plays a crucial role in shaping the customer experience. The wrong height can make the experience feel massive and less shopper-friendly or too confining and claustrophobic. And if the fixtures are too high, shorter customers can have a hard time reaching the top shelf of the display.

Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to ensure the items you’re trying to promote and sell the most are in the most visible, convenient location for your customers.

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Once you decide to invest in point-of-purchase (POP) marketing for your product, you need to strategize. How long will your in-store promotions last? How many promotions will you execute each year? What is the best way to ensure your products stand out from the crowd?

Your answers to these questions will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of temporary versus permanent POP displays to help you decide.

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