Month: July 2024

Shopper marketing strategies are highly effective tactics that differentiate products on store shelves and increase sales and loyalty. These tactics succeed due to shopper insights — a comprehensive understanding of the motivation behind a customer's actions. Learn more about shopper insights, what they can do for your business and how to find and apply them in this guide. You'll also get valuable information about common challenges that hinder the research process and some examples of shopper insights from Great Northern Instore.   Read More...

Point-of-purchase displays can be an effective marketing strategy for product manufacturers and advertisers nationwide. When customers enter stores and see well-designed displays with attractive products, they are more likely to want to purchase those items and return for more. POP displays can increase sales while being a great advertising tool for your business. Read More...