2026 EuroShop Trends and Insights

EuroShop 2026 – The World’s No. 1 Retail Trade Fair – took place in Düsseldorf from 22 to 26 February 2026. The retail fair, held every three years in Germany, sets the stage for industry leaders and tech experts to discuss innovative ideas and emerging trends, yielding crucial insights. Several EuroShop trends and insights that impact visual merchandising have been identified and placed on the agenda.

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2026 EuroShop Trends and Insights Webinar

Our Win at Retail Webinars deliver definitive in-store insights drawn from the world’s most influential retail events and environments. The EuroShop 2026 session captures key takeaways from the World’s Number 1 Retail Trade Fair — where over 1,800 exhibitors from more than 50 countries converged to showcase the future of retail. The Great Northern Instore team was on the ground to document emerging innovations, retail design trends, and technology solutions from across the show’s top exhibitors.

In our webinar, you will see firsthand examples of the insights and concepts displayed at EuroShop, gain exposure to the latest advancements in retail technology, store design, and shopper engagement, and walk away with actionable insights to inform your next in-store program.

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At Great Northern Instore, we strive to cultivate a culture of continual learning. Shopper insights are the foundation of our forward-thinking strategy — both for our own company and for our clients. We work to continually learn and apply fresh insights in order to stay on the latest curve of what consumers think, want and need. We share these insights through our bi-monthly webinar program, as guided by our fundamental mission: to help our customers win by doing what others can’t or won’t.

In each webinar, we unpack brick and mortar store insights and offer actionable next steps related to specific retail industries.
Our insights are drawn from national retail audits conducted by our team.

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Trends from EuroShop

Euroshop is the world’s largest retail show. With this huge scale, it is the leading place to monitor the trends and latest technologies available for retail world-wide. Great Northern Instore sent a team there to capture the latest trends, and develop a holistic view of them. We presented a webinar to showcase our findings and discuss applications to help you win.

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Health and Beauty at Retail

View our recorded webinar to learn the latest on health and beauty activations. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.

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Smart Displays Trends

Technology is evolving quickly. View our recorded webinar to learn the latest on how technology can make displays smart. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.

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Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?