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Join us as we dive into EuroShop Trends and evaluate the innovations that are driving successful trends at retail.
The Great Northern Instore team has captured EuroShop trends in retail, and we will bring you the latest insights to help you develop your next instore program.
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What to Expect at EuroShop 2023
The trade fair will showcase the shift from the places-to-shop concept to places-to-be — retail is no longer an individual transaction, but an experience. EuroShop will focus on consumer trends in various categories, including store design or visual merchandising, lighting, retail marketing and more.
Great Northern Instore is particularly interested in several agenda items that discuss visual merchandising trends.
1. Shopfitting, Store Design and Visual Merchandising
The first key trend is paying individual attention to the sustainability of the entire business environment. Whether reusing materials or recycled items when building shop fittings and designing stores or using sustainable, eco-friendly and biodegradable materials when creating all visual merchandising, sustainability is at the forefront. The key message is that brands should focus on reducing, reusing and recycling at every stage of their business. EuroShop will discuss ecological materials and showcase various innovations to help companies reduce their carbon footprint.
2. Materials and Surfaces
Material and surface discussions will also skew toward sustainability. The trend is to increase the use of biodegradable, recycled or raw materials and focus on using local suppliers to source them.
It is widely known that lighting accounts for a considerable amount of retailers’ energy costs. Many retailers have adopted efficient controls and innovative LED light solutions in recent years. Cutting energy consumption even further is an essential agenda item at the retail trade fair. The Swedish ITAB Group plans to share a dynamic light solution at EuroShop, showcasing the ability to reduce energy consumption by 50% while enhancing the customer journey.
4. Retail Marketing
Sustainability remains central to the 2023 EuroShop fair, and sales promotion and retail marketing are not exempt. Leading businesses continue to focus on using raw materials and items recycled from existing products and stands, taking steps to create a fully circular economy. One significant trend includes using wood and fiber-based materials instead of plastic.
The trend toward transparency is another insight we can glean here, with industry leaders planning to use screens and shelves to tell consumers how products are sustainable, how they utilize fair trade practices, and how their business is working to be kind to animals and the environment.
5. Expo and Event Marketing
Exhibition and promotional stands and event marketing items are increasingly being created with the environment in mind. Leading retailers are using materials that are 100% recyclable and seeking alternatives to plastic, like recycled acrylic glass and honeycomb panels made from 100% cardboard. Expo and promotional stands are reused and adapted rather than being discarded after each event or show.
More Webinar Videos
At Great Northern Instore, we strive to cultivate a culture of continual learning. Shopper insights are the foundation of our forward-thinking strategy — both for our own company and for our clients. We work to continually learn and apply fresh insights in order to stay on the latest curve of what consumers think, want and need. We share these insights through our bi-monthly webinar program, as guided by our fundamental mission: to help our customers win by doing what others can’t or won’t.
In each webinar, we unpack brick and mortar store insights and offer actionable next steps related to specific retail industries.
Our insights are drawn from national retail audits conducted by our team.
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Shopper insights are critical to developing winning retail programs. Our team observed and documented Health and Beauty activations across the country. To share our learnings, we recorded a webinar which you can access here.
Consumer Electronics Insights
View our insights from Great Northern Instore’s store audits focused on the consumer electronics industry.
Sign Up to View the Full Euroshop Webinar
Learn more about EuroShop’s crucial insights, trends and discussions by requesting access to the webinar today. You can also connect with one of our experts to discuss the trends anticipated for 2023 and how they might impact your promotional needs.