Back to School Retail Insights 

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Great Northern Instore helps brands, retailers and manufacturers make better merchandising decisions based on accurate and up-to-date analysis and trends. Increasing brand consciousness among consumers is a key driver for the growth of the school supplies market. Strong brand-building and marketing campaigns are needed to catalyze growth in the market.

At Great Northern Instore, our mission is to help our customers win by doing what others can’t or won’t. We help you develop innovative retail solutions using back to school consumer insights to give your brand a competitive edge.

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Fill out the information below to access the free webinar recordings.

Our bi-monthly webinar program discusses specific, actionable, in-store insights for targeted retail categories. The content is drawn from retail audits performed nationally by the Great Northern Instore team -providing many examples of recent activations.

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View Our Past Webinars

School Supplies Industry Analysis Webinar

The content for our Back to School Shopper Insights Webinar is taken from retail audits performed nationally by the Great Northern Instore team. Using insight tools like VAS software and the Great Northern Instore Vision App, combined with our audits and industry research, we discuss the topics of Back to School, shopper trends, and Back to College.

Back to School and Back to College

Our Back to School Shopper Insights Webinar uses data from Deloitte’s and NRF’s back to school shopping and college market studies to understand shopper motivations and the upcoming trends that will drive spending. This season is critical for retailers, #2 in sales only following the holiday season. Stay informed about the trends as shopping patterns and categories shift as the essential requirements for schools evolve and economic impacts shift consumer spending. We highlight both school age (kindergarten to 12th grade) activations and Back to College activations that reach different targets.

Back to School Shopping Statistics

Our back to school shopping statistics and market analysis consider trends across a wide variety of categories: school supplies, electronics, food and beverage, and even health & personal care. Yes, traditional supplies such as pens, stationary, markers and crayons are central to season. But retail is all about taking advantage of households starting new habits as their children return to the structure of a school schedule. In addition, we audit a wide range of retail environments including:

  • Mass
  • Office Supply
  • Club
  • Dollar
  • Grocery
  • Drug
  • Specialty


At Great Northern Instore, we strive to cultivate a culture of continual learning. Shopper insights are the foundation of our forward-thinking strategy — both for our own company and for our clients. We work to continually learn and apply fresh insights in order to stay on the latest curve of what consumers think, want and need. We share these insights through our bi-monthly webinar program, as guided by our fundamental mission: to help our customers win by doing what others can’t or won’t.

In each webinar, we unpack brick and mortar store insights and offer actionable next steps related to specific retail industries.
Our insights are drawn from national retail audits conducted by our team.

Consumer Electronics Insights

View our insights from Great Northern Instore’s store audits focused on the consumer electronics industry.

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Trends from EuroShop

Euroshop is the world’s largest retail show. With this huge scale, it is the leading place to monitor the trends and latest technologies available for retail world-wide. Great Northern Instore sent a team there to capture the latest trends, and develop a holistic view of them. We presented a webinar to showcase our findings and discuss applications to help you win.

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Health and Beauty at Retail

View our recorded webinar to learn the latest on health and beauty activations. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.

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