Wonder Workshop: Dash and Dot Toys ‘R’ Us Merchandiser


  • Drive awareness and sales of Wonder Workshop’s Dash & Dot electronic learning toy
  • Clearly communicate the product features and benefits in a fun way
  • Design and manufacture a robust display that can withstand the typical abuse in a toy retail setting

What we did:

  • Captured the fun, creative personality of the toy with its bright blue and orange brand colors to attract shoppers’ attention
  • A lit riser highlighted the mounted toy, encouraging shoppers to stop and check out Dash
  • The interactive display included an HD media play for shoppers to learn about the toy’s details and learning benefits
  • Designed details with kids in mind, like the large illuminated red activation button to start the video content


  • Sales projections were exceeded
  • Positive feedback called out the ability to check out the mounted toy while learning about the benefits via video
  • Due to its success, Wonder Workshop plans to roll out a similar merchandiser display to additional retailers


View More Success Stories

Dash dot interactive display

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?