Objectives:
- Drive awareness and sales of Wonder Workshop’s Dash & Dot electronic learning toy
- Clearly communicate the product features and benefits in a fun way
- Design and manufacture a robust display that can withstand the typical abuse in a toy retail setting
What we did:
- Captured the fun, creative personality of the toy with its bright blue and orange brand colors to attract shoppers’ attention
- A lit riser highlighted the mounted toy, encouraging shoppers to stop and check out Dash
- The interactive display included an HD media play for shoppers to learn about the toy’s details and learning benefits
- Designed details with kids in mind, like the large illuminated red activation button to start the video content
Results:
- Sales projections were exceeded
- Positive feedback called out the ability to check out the mounted toy while learning about the benefits via video
- Due to its success, Wonder Workshop plans to roll out a similar merchandiser display to additional retailers
