Tidy Cats: Lift it to Believe it

Objective

  • Nestle Purina challenged us to prove to the consumer that cat litter doesn’t have to weigh a ton to get the job done
  • The mission was to demonstrate the dramatic difference in weight between the old and the new Tidy Cat products
  • Design an interactive module with retractable tethers to maintain the integrity of the store displays and reduce housekeeping

What we did

  • Developed a lift-test demonstration module that used actual product packaging (new vs. old) and invited consumers to feel the difference
  • Universal design was used in 5 retail configurations including full and half pallets; we designed custom units for Target and Pet Smart
  • Corrugated parts were direct-printed and litho-mounted, plus lock stream tube supports were used to reinforce the shelving

Results

  • The launch was one of the largest ever undertaken by Nestle Purina and enjoyed nationwide success at major retailers

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.