Tidy Cats: Lift it to Believe it

Objective

  • Nestle Purina challenged us to prove to the consumer that cat litter doesn’t have to weigh a ton to get the job done
  • The mission was to demonstrate the dramatic difference in weight between the old and the new Tidy Cat products
  • Design an interactive module with retractable tethers to maintain the integrity of the store displays and reduce housekeeping

What we did

  • Developed a lift-test demonstration module that used actual product packaging (new vs. old) and invited consumers to feel the difference
  • Universal design was used in 5 retail configurations including full and half pallets; we designed custom units for Target and Pet Smart
  • Corrugated parts were direct-printed and litho-mounted, plus lock stream tube supports were used to reinforce the shelving

Results

  • The launch was one of the largest ever undertaken by Nestle Purina and enjoyed nationwide success at major retailers

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?