Garmin Fenix® 3 HR: Club Store Challenge

Objectives:

  • Create a high-end retail experience for Garmin’s Fenix® 3 HR, a multisport training GPS watch, at Sam’s Club
  • Showcase the product while meeting club store display and packagingrequirements

What we did:

  • A secure acrylic case, inspired by jewelry store displays, featured the watch and accessories included in the bundle
  • Unique product cards and trays, featuring styrene accents rounded out the premium shopper experience
  • Engineered for easy execution, store personnel only had to remove the packaging shroud, drop the pallet on the floor and slide the pallet skirt into position

Results:

  • Successful placement during the important holiday season
  • A high-end, visually impactful pallet display engaged shoppers
  • Shoppers responded exceptionally well to the presentation of this super premium offering

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We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.