Objectives:
- Hello needed a solution to launch its Sense sleep improvement line that built awareness and communicated product benefits
- Hello wanted shoppers to engage with this innovative product
- Had to support a 700 display rollout in Target on their consumer electronics department “discovery” tables
What we did:
- Created an interactive display with simple, modern aesthetics to showcase the high quality brand personality
- Engaged the shopper with product samples and unique soft white LED lighting of the logo, base deck, and down lighting
- Highlighted the features and benefits of the product via video content on a large HD media player, which can be updated for future needs
Results:
- Hello successfully launched their Sense product in the initial Target rollout, meeting sales expectations
- The initial rollout was so successful, a chain-wide Target expansion is underway
- Hello is developing larger expansion plans to other appropriate retailers
