Hello Sense: Interactive Display

Objectives:

  • Hello needed a solution to launch its Sense sleep improvement line that built awareness and communicated product benefits
  • Hello wanted shoppers to engage with this innovative product
  • Had to support a 700 display rollout in Target on their consumer electronics department “discovery” tables

What we did:

  • Created an interactive display with simple, modern aesthetics to showcase the high quality brand personality
  • Engaged the shopper with product samples and unique soft white LED lighting of the logo, base deck, and down lighting
  • Highlighted the features and benefits of the product via video content on a large HD media player, which can be updated for future needs

Results:

  • Hello successfully launched their Sense product in the initial Target rollout, meeting sales expectations
  • The initial rollout was so successful, a chain-wide Target expansion is underway
  • Hello is developing larger expansion plans to other appropriate retailers

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.