Muse®: Creatables End Cap

Objectives:

  • Develop an end of aisle display for Purina® Muse® Creatables, a natural, grain free supplemental feeding line, that could command shopper attention at Petco
  • Educate the shopper on Muse® Creatables and how they could customize flavors for their cat food by choosing a base, adding vegetables and topping with a sauce
  • Navigate shoppers through the endcap to build and buy flavorful meals for their cats

What we did:

  • Developed point-of-sale trays that clearly organized the product categories of food base, vegetables and sauce while keeping each individual product front and center
  • Used creative color coding and clear numbering to help the shopper navigate the retail display
  • Engineered a dimensional header concept with sweeping curves and large lug-ons to command shopper attention
  • Used bold yet muted colors to convey a natural, organic feel that matched the product’s ingredient sourcing
  • Applied fun sketches of happy cats to show the emotional benefit of buying the product: the joy of giving their cat exactly what they love

Results:

  • Built trial and awareness with a display that was integral to the multi-channel “Clean Plate™ Guarantee” marketing campaign
  • Spurred basket-building, with shoppers buying multiple items from the display
  • Excellent sales spurred Purina® to launch new flavors for the line

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?