Extended Life
We designed a display that could merchandise wine and spirits during Father’s day and summer selling periods that included integrated graphic panels for use in two separate promotional periods.
Innovative Design
Side panels, headers, shelf fronts and back panels were printed front and back. The simple and unique operation of reversing these panels inside of attached “J” channels allowed the display to morph from one promotion to another.
Customer Engagement
Cocktail recipes with instructions were cleverly integrated into the shelf strip graphics to garner additional interest and investigation.
