Gatorade®: Integrated Pallet Display

Objective

  • Create an integrated pallet display that commands shopper attention at Dick’s Sporting Goods
  • Showcase a portfolio of Gatorade products, driving basket size
  • Have the carrying capacity to get products out the backroom onto the selling floor

What we did

  • Highly visible brand colors, orange and white, command shopper attention
  • The activation was designed to be shopped from multiple angles and have flexible shelves to merchandise a variety of Gatorade products.

Results

  • The display has been a success for the brand and retailer
  • The biggest challenge is to keep the shelves stocked with product, due to great sales results
  • The brand is considering additional units

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We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.