Gatorade®: Integrated Pallet Display

Objective

  • Create an integrated pallet display that commands shopper attention at Dick’s Sporting Goods
  • Showcase a portfolio of Gatorade products, driving basket size
  • Have the carrying capacity to get products out the backroom onto the selling floor

What we did

  • Highly visible brand colors, orange and white, command shopper attention
  • The activation was designed to be shopped from multiple angles and have flexible shelves to merchandise a variety of Gatorade products.

Results

  • The display has been a success for the brand and retailer
  • The biggest challenge is to keep the shelves stocked with product, due to great sales results
  • The brand is considering additional units

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?