Hot Wheels: Epic 3D Merchandiser


  • Create a dynamic 3D merchandiser that conveys the Hot Wheels spirit of excitement for car racing
  • Demonstrate an “Epic” track layout on the retail displays
  • Foster an added level of engagement by challenging Kroger employees to enter an “Epic” competition for the “best display”

What we did

  • Designed a pre-assembled litho and direct printed bin structure and easy to assemble litho mounted header components
  • Highly creative dump bin boldly utilizes the iconic orange Hot Wheels track.
  • A starter set of actual track components was included along with an activation kit, to be used for “Epic” contest
  • Store members built creative track layouts on the pallet displays and entered photos or videos in a social media contest; engaging shoppers in and out of the store.


  • Huge success among Kroger shoppers and employees
  • Videos of employee contest posted on YouTube helped in-store campaign gain traction
  • Contest included consumer votes for best “Epic” track display


View More Success Stories

Interactive hot wheels quarter pallet display

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?