Pepsi: Say it With Pepsi Emoji

Objective

  • Come up with a way to counter a 2% decrease in carbonated beverage sales
  • Leverage social media to create engagement and build momentum for Pepsi’s #sayitwithpepsi campaign
  • Use consumer insights to drive the strategy

What we did

  • Created 163,000 retail displays featuring emoji-clad Pepsi bottles targeted to top retailers
  • Developed four merchandisers (two floor displays and two dump bin configurations). Displays were engineered for mass, drug, grocery and C store channels and designed for enhanced product visibility
  • Manufacturing processes were carefully selected to meet a Spring launch date

Results

  • The campaign is the largest promotional launch ever by Pepsi
  • Slated to spread into 100 global markets as of 2016

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?