Pepsi: Say it With Pepsi Emoji


  • Come up with a way to counter a 2% decrease in carbonated beverage sales
  • Leverage social media to create engagement and build momentum for Pepsi’s #sayitwithpepsi campaign
  • Use consumer insights to drive the strategy

What we did

  • Created 163,000 retail displays featuring emoji-clad Pepsi bottles targeted to top retailers
  • Developed four merchandisers (two floor displays and two dump bin configurations). Displays were engineered for mass, drug, grocery and C store channels and designed for enhanced product visibility
  • Manufacturing processes were carefully selected to meet a Spring launch date


  • The campaign is the largest promotional launch ever by Pepsi
  • Slated to spread into 100 global markets as of 2016

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.