Objective
- Logitech needed an interactive display for Costco to support consumer engagement and purchase of their UE BOOM Portable Bluetooth® Speaker
- Educate consumer on use and function of the powerful UE BOOM Speaker
- Attract the Millennial crowd with a display that is both hip and friendly
What we did
- Developed theft deterrent captured blister product packaging, meeting a Costco initiative
- Created pallet displays for the UE Boom Speaker and showcased the brand messaging; “Music, Wherever, Whenever, Whatever”
- Developed a demo unit in for the center of the display, allowing shoppers to engage with the product
- Delivered fully assembled and packed pallets, for simple execution
Results
- Began with initial order of 650 displays and were awarded with repeat orders for replenishment pallets
