Pringles: Happy Snacking

Objective

  • Develop a merchandising vehicle to garner Pringles additional placement at Meijer
  • Drive impulse purchases, across the various Pringles’ flavors

What we did

  • Created an easy to load, easy to shop, gravity-feed solution that keeps products at a shopper’s fingertips
  • Provided large spaces for branding
  • Utilized Pringles original red color for branding and stopping power

Results

  • The units were designed to fit on top of the coolers at the checkout…successfully driving impulse purchase
  • Shopper data has shown Pringles is driving incremental sales, including bringing in new buyers to the category at Meijer
  • Simple set-up and stocking has generated fans at Meijer stores

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?