Pringles: Happy Snacking

Objective

  • Develop a merchandising vehicle to garner Pringles additional placement at Meijer
  • Drive impulse purchases, across the various Pringles’ flavors

What we did

  • Created an easy to load, easy to shop, gravity-feed solution that keeps products at a shopper’s fingertips
  • Provided large spaces for branding
  • Utilized Pringles original red color for branding and stopping power

Results

  • The units were designed to fit on top of the coolers at the checkout…successfully driving impulse purchase
  • Shopper data has shown Pringles is driving incremental sales, including bringing in new buyers to the category at Meijer
  • Simple set-up and stocking has generated fans at Meijer stores

Find out how we can exceed your expectations

We welcome new challenges and continue to provide innovative solutions to the packaging and instore industries.