Objective
- Command and Meijer wanted to re-ignite sales from their hooks and hanging strips planogram
- Make the section easy to find, simple to shop, and inspire shoppers to purchase additional products
What we did
- We surveyed shoppers in 30 Meijer stores about the existing shopping experience
- Taking our survey findings we:
- Added bold headers for navigation
- Defined sections based on Command product color codes with backer paper and blades
- Provided inspirational imagery to show additional uses
Results
- Collaboration across manufacturer, brand, retailers, and merchandising group led to a very successful implementation
- Sales results show that our shopper insights concerning branding and product organization were on the mark
