3M: Command Planogram

Objective

  • Command and Meijer wanted to re-ignite sales from their hooks and hanging strips planogram
  • Make the section easy to find, simple to shop, and inspire shoppers to purchase additional products

What we did

  • We surveyed shoppers in 30 Meijer stores about the existing shopping experience
  • Taking our survey findings we:
    • Added bold headers for navigation
    • Defined sections based on Command product color codes with backer paper and blades
    • Provided inspirational imagery to show additional uses

Results

  • Collaboration across manufacturer, brand, retailers, and merchandising group led to a very successful implementation
  • Sales results show that our shopper insights concerning branding and product organization were on the mark
3M Retail Display

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?