3M: Command Planogram

Objective

  • Command and Meijer wanted to re-ignite sales from their hooks and hanging strips planogram
  • Make the section easy to find, simple to shop, and inspire shoppers to purchase additional products

What we did

  • We surveyed shoppers in 30 Meijer stores about the existing shopping experience
  • Taking our survey findings we:
    • Added bold headers for navigation
    • Defined sections based on Command product color codes with backer paper and blades
    • Provided inspirational imagery to show additional uses

Results

  • Collaboration across manufacturer, brand, retailers, and merchandising group led to a very successful implementation
  • Sales results show that our shopper insights concerning branding and product organization were on the mark
3M Retail Display

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