Square: Sams Club Merchandiser

Objective

  • Merchandise Square products at Sam’s Club…initially in a pallet, but capable of being moved to an inline location.
  • Command Sam’s Club member attention and then educate them on the features and benefits of the products.

What we did

  • Created an “in-use” environment for the product…sitting on a faux countertop (vinyl-clad MDF) in front of a coffee shop scene.
  • Graphics popped off the litho-mounted corrugate substrate
  • Detail oriented: product merchandising boxes were folded for clean edges on all four sides and printed a bright orange-yellow to set off the product.

Results

  • Sales have met all expectations, required a restock of the pallet trays
  • Length of time in-store was extended by removing the center section of the display counter and placing as a demo unit on the Sam’s Club aisle rack.

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?