Starface Target End Cap and Side Cap

OMA Silver Award

We partnered with Starface to bring its playful, design-forward brand into Target with a vibrant display system that transforms everyday skincare into a bold, engaging retail moment.  Program Objective The goal was to translate Starface’s signature look, bold colors, playful patterns, and distinctive beveled edges, into cost-effective, temporary retail displays that elevate brand presence at Target.  Both the end cap and side cap needed to meet strict size specifications, remain easy for store teams to execute, and clearly showcase the product lineup in a fun, approachable way.  Ultimately, the objective was to create a cohesive display system that feels premium and visually dynamic, while keeping construction efficient and scalable for retail rollout.  The Work The design centered on rounded forms that reflect Starface’s signature aesthetic. Instead of relying on complex structural curves, graphic treatments were used to simulate softened edges, delivering the look without added cost or complexity.  Cubbies were created for each product, providing clearly defined spaces that keep the display organized and easy to shop. Bold exterior colors paired with playful interior patterns add depth and energy, giving the display a high-impact, premium feel.  Lithographic printing enhances color vibrancy, while the streamlined corrugated structure ensures efficient manufacturing, fulfillment, and in-store execution.  A cohesive “family look” was developed across both the end cap and side cap, creating a consistent and recognizable brand presence at retail.  The Results The displays delivered strong product lift and received positive feedback from both Starface and Target. Their ease of execution led to a high rate of in-store compliance, ensuring consistent presentation across locations.  The bold, playful design also gained traction beyond the aisle, with shoppers sharing the displays online, helping increase brand awareness in the retail space.  The success of this program has influenced future Starface retail initiatives, with the design approach serving as inspiration for ongoing display development.  [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/07/OMA-Starface-Landscape.mp4"][/video]   View More Success Stories

Mars Wrigley Theater Candy Counter Displays

OMA Budget Award

We partnered with Mars Wrigley to create a fast, high-impact merchandising solution designed specifically for the theater channel, bringing together iconic brands and blockbuster movie moments to drive impulse candy sales. 

Program Objective

The goal was to develop a family of compact, budget-friendly displays for AMC theaters that could support major film releases while increasing candy purchases.  These displays needed to work in fast-paced concession environments where speed, simplicity, and visibility are critical. With limited space and high traffic, the solution had to be easy to place, quick to stock, and instantly attention-grabbing, without disrupting theater operations.  Rather than relying on complex features, the objective was to let the strength of M&M’s®, Skittles®, and movie partnerships do the heavy lifting, using bold visuals and clear product presentation to convert traffic into sales. 

The Work

The solution was built around a one-piece, machine-glued structure designed for fast, intuitive execution. With no assembly required, theater staff could quickly place and stock the displays with minimal effort.  A slim footprint allows for placement in high-traffic concession areas, while pegged and shelf-ready packaging maximizes product density. Each version is customized with movie-specific graphics and bold brand colors, ensuring strong visual relevance for each release.  Material use was intentionally efficient, lightweight, durable for short-term use, and produced using recycled content to support sustainability goals without increasing cost.  By standardizing the structure and rotating graphics, Mars Wrigley was able to scale the program across multiple movie launches quickly and effectively. 

The Results

The program was successfully executed across multiple film releases in 2025, driving strong impulse engagement in a high-volume retail environment.  Its simple, one-piece design led to excellent compliance, with theater teams able to deploy and maintain displays quickly and consistently. Despite the streamlined build, the combination of iconic brands and movie tie-ins delivered strong stopping power and shopper engagement.  The program’s success has led to continued investment, with expanded placements and additional movie launches planned for 2026.  Overall, the display proved that in fast-paced retail channels, smart, efficient design paired with strong branding can outperform more complex solutions, delivering real results at scale. If you want your display to drive sales and tell a story, get in touch with us today!   View More Success Stories

Mattel Wrestlemania Pallet

OMA Silver Award

We partnered with Mattel to bring the excitement of WrestleMania to retail, creating a bold, immersive pallet display designed to stop shoppers and transform toys into a must-see destination. 

Program Objective

The objective was to design a full pallet display that captured the look and energy of a wrestling ring while accommodating a mix of differently sized products. It needed to be fully shoppable from all four sides, meet Walmart’s retail specifications, and stand out in a crowded toy aisle.  At the same time, the display had to balance strong visual impact with practical merchandising, ensuring product organization, accessibility, and stability across a high-traffic retail environment.

The Work

In collaboration with Mattel, we developed a four-sided structure inspired by a wrestling ring. A ring-bib-style base featuring WrestleMania graphics anchors the display, while graphic “ropes” and corner elements modeled after turnbuckles bring the concept to life.  These graphic elements were fully integrated into the structure, serving not just as visual details, but as functional product shelves and supports. This allowed the display to stay true to the theme while maintaining durability and shopability.  A dimensional, two-sided header in the shape of the WrestleMania logo completes the look. Its bold, angular design, paired with holographic foil accents, creates shimmer and stopping power from across the aisle, pulling shoppers into the experience. 

The Results

The display was met with overwhelmingly positive feedback from Mattel, who praised both the concept and execution, especially the way the foil elements “pop” at retail.  Its success has already influenced future programs, with the wrestling ring concept being reused and the foil treatment being explored for additional Mattel displays.  What started as a single execution has become a repeatable, scalable approach, proving the power of combining immersive design with smart merchandising.  If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/07/OMA-Mattel-Landscape.mp4"][/video]   View More Success Stories

Talking Rain March Madness Retail Display

OMA Gold Award

We partnered with Talking Rain to bring the energy of March Madness to retail, creating a bold, modular display for Sparkling Ice that celebrates flavor while driving visibility during a high-impact seasonal moment.

Program Objective

The goal was to support Sparkling Ice’s “Full Flavor” campaign with a display that reinforces its zero-sugar proposition in a fun, relevant way tied to NCAA basketball.  The display needed to highlight the brand’s bold flavors while flexing across different pallet configurations to meet demand. It also had to capture attention in-store, connect with fans of the sport, and create a memorable, engaging retail moment during a highly competitive promotional window.

The Work

From the start, the basketball hoop was a must-have visual element. It became the centerpiece of the display, instantly signaling the March Madness connection and drawing shoppers in.  To balance impact with efficiency, a PETG hoop net with second-surface printing was used to create a realistic, see-through effect without adding unnecessary cost. The hoop and backboard anchor a three-sided display, delivering bold messaging and vibrant visuals that bring the “full flavor” story to life.  Designed to flank one or two pallets, the structure subtly evokes the feel of a basketball court, pulling shoppers into the experience. A raised scoreboard topper completes the build, standing above the product and reinforcing the message that flavor wins over sugar.

The Results

The display delivered strong impact at retail, capturing shopper attention with its bright visuals and thematic design, so much so that it extended beyond the aisle and onto social media.  Retailers embraced the flexible setup, leading to high execution rates and consistent in-store presence. The program’s success also set the stage for future innovation, with Talking Rain using this concept as the foundation for its 2026 March Madness display.  What started as a seasonal execution became a scalable platform, combining bold design, flexibility, and shopper engagement to drive continued retail momentum.  If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/07/OMA-Talking-Rain-Landscape.mp4"][/video]   View More Success Stories

Hasbro Boys Action Islander Dioramas

OMA Bronze Award

We partnered with Hasbro to transform the Walmart toy aisle into a bold, collector-driven destination, bringing multiple iconic brands together into one cohesive, high-impact retail experience. 

Program Objective

The goal was to unify a wide range of Hasbro brands, spanning action figures, collectibles, and vehicles, into a single, easy-to-shop destination that appeals to both collectors and everyday shoppers.  The display needed to stand out in a visually crowded environment, organize diverse assortments without overwhelming the shopper, and highlight premium products in a way that elevates their perceived value.  At the same time, it had to work within Walmart’s existing fixtures, install efficiently, and support frequent assortment changes, all while delivering a premium “wow” experience on a cost-conscious budget.

The Work

The solution focused on enhancing existing retail fixtures with layered merchandising elements that add depth, storytelling, and flexibility.  Oversized headers and bold character cutouts create strong visibility from across the aisle, instantly signaling a collector-focused destination. Clear acrylic display cases were integrated to showcase premium figures, protecting the product while reinforcing a higher-end look and feel.  The layout was designed to support multiple brands, including Transformers, G.I. Joe, Marvel, and Star Wars, while maintaining clear visual separation and organization. A mix of peg and shelf merchandising accommodates different package types and price points.  To extend engagement, QR codes were incorporated, connecting shoppers to additional digital content and experiences beyond the shelf.  All elements were built to integrate seamlessly into Walmart’s modular system, keeping execution simple while maximizing in-store impact. 

The Results

The program delivered a highly engaging retail experience, increasing shopper dwell time and encouraging exploration across multiple brands.  Premium display elements helped elevate collector items, while the flexible structure allowed for ongoing assortment updates, keeping the display relevant throughout the program.  Strong performance was further supported by the efficient, cost-conscious build, which exceeded ROI expectations. Retail teams benefited from the system’s easy integration with existing fixtures, ensuring smooth execution without added complexity.  Overall, the program successfully transformed a traditional toy aisle into a dynamic, collector-focused destination, strengthening brand storytelling, improving shoppability, and delivering a standout experience for both casual shoppers and dedicated fans. If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/06/OMA-Hasbro-Landscape.mp4"][/video]   View More Success Stories

Logitech Office Depot Back to School Half Pallet

OMA Silver Award

We partnered with Logitech to create a premium, high-impact display that transforms keyboards and mics into a cohesive, interactive destination within a busy Office Depot environment.

Program Objective

The goal was to design a display that grabs attention from multiple angles while simplifying a complex product category. Instead of blending into the shelf, the unit needed to create a clear, premium brand moment that drives engagement and trial.  The display needed to attract shoppers from a distance, educate them through live demo products, and withstand heavy daily interaction over a full one-year lifecycle. Durability, visual clarity, and long-term performance were essential.  At the same time, the unit had to support a mixed assortment of keyboards and mice while maintaining a clean, organized presentation as inventory changed. Shipping fully assembled with product added complexity, requiring thoughtful packaging engineering to ensure damage-free delivery and minimal in-store setup.  Ultimately, the goal was to deliver a permanent-quality display on a temporary budget, driving retail impact without increasing store labor or operational complexity. 

The Work

The final design balances premium aesthetics with real-world performance. The structure combines corrugate with Excellent Board, a durable, paper-based material selected for its strength, longevity, and refined finish.  To elevate the visual impact, a silver polyester foil was applied to key elements, creating a metallic look without the cost or recyclability challenges of true metal. Integrated motion-activated LED lighting brought the display to life, engaging shoppers while conserving battery life.   The display was engineered to ship fully assembled with product preloaded, requiring precise coordination across merchandising, packaging protection, and palletization. This approach ensured consistent execution while minimizing setup time in-store.  Every detail, from materials to lighting, was driven by durability, scalability, and shopper engagement, resulting in a system built to perform reliably in a demanding retail environment.

The Results

The display delivered strong results right out of the gate, with back-to-school sales exceeding expectations and driving multiple replenishments.  Its success led to a program rerun with updated products and messaging; an outcome reserved for top-performing displays. Even more impressive, units remained in-store for nearly 14 months, supporting 12+ product turns and exceeding ROI goals.  Throughout that time, the display held up in a high-traffic environment, maintaining both its structure and premium look.  Overall, the program transformed a complex category into an easy-to-shop, engaging experience, boosting visibility, driving trial, and proving its value through continued investment.  If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/06/OMA-Logitech-Landscape.mp4"][/video]   View More Success Stories

Wild Cosmetics Target End Cap

OMA Bronze Award

We partnered with Wild to bring its digitally native brand into physical retail for the first time, creating a bold endcap display that introduced its refillable system while establishing credibility within Target.  Program Objective This program marked a major milestone for Wild; its first brick-and-mortar execution and first ever out-of-aisle placement at Target. Launching as a Target-exclusive brand in 2025, the success of this endcap was critical to building visibility, credibility, and long-term retail momentum. The objective was to clearly introduce Wild’s refillable deodorant system, including starter packs and refills, while educating shoppers unfamiliar with the brand’s sustainability-driven model. The display needed to stop shoppers, simplify the concept, and drive trial. At the same time, it served as a proof point for scalability. With broader expansion ahead, including Walmart rollout, the solution needed to demonstrate strong performance, operational feasibility, and brand clarity within a short lifecycle. The Work Wild provided a detailed 2D creative concept, which was translated into a fully realized in-store execution through close collaboration. With the brand team based in the UK, all development took place via remote coordination, requiring precise communication to maintain creative integrity while meeting Target’s retail standards. Cantilever shelving was engineered to maximize visibility and accessibility, allowing both starter packs and refills to be clearly merchandised. The layout supported strong product facings while maintaining a clean, organized aesthetic aligned with Wild’s modern brand identity. The final structure delivered a bold visual presence while remaining efficient to manufacture, ship, and install, enabling Wild to confidently test out-of-aisle merchandising at scale for the first time. The Results The program was highly successful, immediately unlocking additional display opportunities within Target. Strong performance and execution quality supported expanded temporary and permanent placements in 2026, with version two already shipping and version three in development. The endcap also enabled new product launches, with Target allocating additional out-of-aisle space to support expanded assortments. What began as a first test quickly evolved into a platform for ongoing retail growth. Beyond Target, the success of the program helped validate Wild’s refillable model and supported its broader retail strategy, including planned Walmart expansion. The display reinforced shopper understanding and positioned Wild as a scalable, sustainable personal care brand ready for national growth. [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2026/05/OMA-Wild-Landscape.mp4"][/video]   View More Success Stories

Walmart Battery Center

Program Objective

Duracell set out to transform the battery shopping experience by introducing a comprehensive category solution. Their goals included implementing environmentally friendly packaging, improving operational efficiency for retailers, enabling flexible planograms and graphic updates, and reducing SKU complexity. To support these initiatives and elevate the in-store experience, our team developed a custom display system tailored specifically to the updated product line. 

The Work

Leveraging our deep expertise, long-standing partnership with Duracell, and extensive knowledge of Walmart’s retail environment, our team designed a quad battery display that delivers both form and function. The new fixture incorporates a roller mat and pusher mechanism to keep inventory front-faced and neatly organized, making it easier for shoppers to quickly find the right product.  The display also reimagines category organization by allocating more facings to the growing lithium coin battery segment. Clean, intuitive shelf layouts guide shoppers directly to the batteries that meet their needs.  The unit was engineered for increased capacity, streamlining restocking efforts. Built-in surplus storage minimizes trips to the backroom, enhancing operational efficiency for store associates. 

The Results

The Duracell Lighthouse Quad Battery Display has significantly enhanced the in-store shopping experience by delivering a more engaging, efficient, and intuitive solution for battery shoppers. The fixture’s thoughtful design, featuring improved organization, increased capacity, and shopper-friendly navigation, helped streamline product selection and reduce restocking time, ultimately supporting category growth and operational efficiency.  Our close partnership with Duracell and deep understanding of Walmart’s retail environment were instrumental in bringing this solution to life. As we continue to support this program, we remain committed to delivering tailored, high-impact solutions through flawless execution, responsive service, and a consultative approach grounded in engineering expertise  Looking to elevate your in-store displays with a team who understands retail, delivers precision, and builds lasting value? Get in touch with us today! View More Success Stories

Target Apparel and Accessories Women’s Swimwear

OMA Display of the Year & Gold Award

For this project, we partnered with Target to create an eye-catching beach-themed retail display for their 2024 swim season.

Program Objective

The goal was to help transform Target stores with a series of WOW moments to add a sense of adventure and garner excitement from customers about the upcoming swim season.

This display required a 3-month lifespan, needed to be modular, created from sustainable corrugated materials, and to be shipped partially assembled with hardware and full-color instruction sheets to improve ease of execution.

The Work

To create a captivating three-month lifespan display, we leveraged the Target fixture in the apparel and accessories department. Starting with Target Creative’s 2D concept, we designed a sustainable, corrugated display featuring a vibrant litho-printed beach scene. Instead of traditional fabric and materials, our team ingeniously crafted a beach chair, cushions, and sun umbrella out of corrugate.

After multiple rounds of samples, mock-ups, and footprint adjustments, we achieved the desired level of success. The display components were shipped partially assembled to minimize store hours needed for execution. Comprehensive hardware and instruction sheets with full graphics were provided to ensure a seamless setup for store teams.

The Results

The ready-to-wear swim structure met all the Target team's requirements, ensuring a successful execution. The display effectively showcased the swimwear collection, drawing significant attention from shoppers. The ease of assembly facilitated a smooth setup process for store teams, minimizing installation time and effort. After the display's lifespan, all design elements were recyclable, aligning with Target's sustainability goals.

If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2025/05/16-DOY-wMUSIC.mp4"][/video]   View More Success Stories

Ninja Wireless Thermometer Floor Display

OMA Gold Award

We collaborated with Shark Ninja to create a striking and innovative quarter pallet display that enhances brand visibility on the retail floor.

Program Objective

Shark Ninja products are seemingly sold everywhere, but very rarely in the Big Box DIY segment of retail. This prepacked display needed to meet the rigid retail style guide requirements of Rona stores (formerly Lowes) in Canada, while also maintaining the stylistic brand essence of Shark Ninja. The challenge became how to convert a mundane traditional 1-sided quarter pallet display into something that grabs your attention and screams Shark Ninja while allowing for various placements on the retail floor.

The Work

Shark Ninja is known for disrupting the retail landscape, and this all-corrugated prepacked display needed to follow suit. Key shopper marketing data indicated that an open airy structure that could be shopped from multiple sides, while also highlighting boldly & clearly the key features and benefits of the product would work best. For these reasons, a uniquely shaped display with full 4-color process litho graphics was created. Product attributes could be garnered from all sides, including a top to bottom full graphic panel on one side.

This layout allowed the retailer maximum flexibility to position the display just about anywhere in the store, as these thermometers are meant for indoor as well as outdoor use.

The Results

The retailer's task couldn't be simpler: remove the shroud, insert the pre-assembled header, and the product is ready for sale. This all-corrugate structure also met key sustainability objectives for the Canadian market. The display's unique design and positive reception led the retailer to allow multiple replenishments of open stock product, significantly increasing ROI compared to a display that would be discarded once the initial product sold out.

This success was largely due to the display's premium look and feel, which mimicked a semi-permanent or permanent display. Shark Ninja was extremely satisfied with the results and will continue to rely on our company for future promotions.

If you want your display to drive sales and tell a story, get in touch with us today! [video width="1920" height="1080" mp4="https://www.greatnortherninstore.com/wp-content/uploads/2025/05/10h-Gold-Final-Ninja-wMusic.mp4"][/video]   View More Success Stories

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?