The checkout area should be a primary consideration for targeting shoppers in store. Ideally, multiple locations for products — like the store entrance and aisle ends — drive maximum awareness, but the checkout area is a consistently high-traffic spot. With the right strategy, point of purchase counter display stands can bring your brand benefits by:
1. Encouraging impulse purchases
Many shoppers make regular impulse buys when shopping at a brick and mortar locations. A retail store counter display is the chance to draw customers’ attention to your product and convince them to add it to their cart. By the time they reach the checkout counter, shoppers are already in the process of buying items — an attractive display and easy-to-grab product can help them increase their basket, driving your sales up.
2. Raising brand awareness
A checkout counter’s high-traffic locale gives you the opportunity to put your brand in front of countless eyes every day. With a custom display, you can build brand awareness and communicate promotional messages.
3. Increasing profits
Shoppers are more likely to choose products with high-quality and attractive designs. Eye-catching retail counter displays will put you a cut above the competition, and their high efficiency drives ROI. Through a tailored and strategically placed display, you’ll have a leg up on persuading customers to choose your products over another brand’s, heavily impacting your bottom line as a result.