The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards, including 2 Gold Award Winners, in the temporary, semi-permanent, and permanent categories.
ECOVACS Staples Endcap
San Pellegrino Foodie Cart
San Pellegrino wanted a breakthrough activation to garner secondary location placement opportunities. Taking advantage of the foodie trend, we created an artesinal cart with adjustable shelves and block top for impact and cross-selling opportunities at grocery.
Google Mini Nest Hello Costco Pallet
Google wanted to successfully launch its Nest Hello video doorbell in the warehouse club channel. We married Nest's blue color with Google's clear white branding via a dynamic angle that matched the two items in the promotion. A large graphics panel provided product education while sample units were attached to the display so the shopper could see the product.
Logitech - Office Depot 2018 Back to School
Logitech wanted secondary placement during the valuable Back to School season in Office Depot. We utilized the bold mouse designs to convey the on-trend look of the products. Bold splashes of color and a die-cut header commanded shopper attention. Three mice are mounted out of their packaging, allowing the shopper to get a sense of the product in their hand.
Pepsi Generations Merchandiser Spanner
Pepsi needed a modular grocery display for its Generations campaign, that incorporates Pepsi's heritage. We created a spanner that was designed to look like a traditional general store. It is flexible to accommodate various widths and attaches to merchandisers that simulate a 1940’s vending machine.
Pepsi Generations Music Speaker Tower
Pepsi wanted a convenience store merchandiser for its Generations campaign that brought music to life. We created a 360 degree-shoppable display that mimics a giant cylindrical "blue-tooth" speaker. Images of past Pepsi musician spokespeople are highlighted on top and bold branding closed the sale.
Callaway Rogue Display
Callaway wanted a display to highlight its new Jailbreak technology while matching its full marketing campaign. We created a shape that mimics the hourglass shape of the technology and utilized LED's on motion sensor to highlight the Jailbreak technology that is inside the clubs.
Logitech - Costco Ultimate Ears Boom Pallet
Logitech wanted to promote the awesome sound of its Ultimate Ears speaker while driving sales in the club channel. We created a full turnkey pallet display with eye popping graphics. An operational demo unit allows the shopper to experience the quality of the sound and engage with the product.
Logitech - Staples 2018 Tax Time
Logitech wanted to drive lift at Staples during tax time, while allowing the shopper to engage with their products. We built a display with an angled top that showcased the mice and keyborads for an ultimate shopper experience. The bold yellow color and larger than life product images commanded shopper attention.
Purina Simply Fit Interactive Endcap Shelf Display
Purina needed to launch its SimplyFit Pro Plan line of pet food in Petsmart by educating pet owners on the benefits of this new line. We used bold red, white, and blue colors along with pet images to attract shopper attention. A rotating cylinder engaged the shopper and provided the necessary education while still fitting onto a single endcap shelf.
Coleman Dark Room Technology Tent Display
Coleman wanted a retail solution that promoted and educated shoppers on their new Dark Room Technology embedded in their latest tents. We incorporated sample swatches of the new technology and standard tent material so the shopper could feel the product and see the difference when the shopper pushes a button to turn on LED lights.
Callaway MD4 Wedge Display
Callaway needed a vehicle to launch its MD4 line of golf wedges that could command shopper attention at retail and engage the shopper. We utilized a bold wedge shape and highly contrasting colors to attract attention. The product was showcased on the display so the golfer can interact with it.
Sylvania Mobile Floor Display
Ledvance wanted a bold statement that allows shoppers to explore the line of Ledvance lighting products. We designed a bold orange floorstand with clean branding to attract attention. Lighting products can be turned on, so the shopper can experience the products.
Gatorade Fuel Station
Gatorade wanted to drive trial and awareness for a variety of products within the athletic and educational channel. We created a heavy-duty display on castors, enabling the unit to move easily to convenient locations. Prominent headers are printed with the specific college team's name to integrate the unit and Gatorade brand into the school environment.
Miller High Life Iconic Display
Miller High Life wanted to drive sales in the liquor channel with a vehicle that highlighted their iconic Miller High Life bottle. We created a larger-than-life metal bottle with gold foil embellishments. The iconic Miller script was done in metal tubing, powder-coated red as a nod to neon signage used by the beer industry.
Camacho Bourbon vs. Rum Countertop Display
Davidoff wanted to attract attention for the Camacho brand, particularly their barrel-aged cigars. We created a display that directly contrasted two barrel-aged variants. Molded urethane barrel tops quickly communicate that these are barrel aged cigars.
Hershey's Splash Milk & Ice Cream Floor Display
The Hershey Company wanted a grocery activation to garner secondary placement for its Hershey's Syrup products. We engineered a 360 degree-shoppable display that stands out in a grocery store aisle. A larger than life Hershey's Syrup bottle, pouring the product to create a splash attracts attention and builds on the brand's nostalgic, fun heritage.