Great Northern Instore Wins DOT Awards

Pellegrino Display

Design of the Times, an official contest and event of the Path to Purchase Institute, celebrates in-store displays and digital activations, and recognizes their role in an enhanced shopper experience.

The Path to Purchase Institute is a network attending to the needs of retailers, brands, and the entire network of solution providers along various channels. The Design of the Times, or DOT, celebrates creative merchandisers and marketers across a variety of specialty retail categories.

Great Northern Instore won 12 awards at the 2019 event, including two Gold winners. View them all here:

In 2020, the Path to Purchase Institute adjusted the format, and Great Northern Instore placed three finalists.  View their stories here:

What Are the DOT Awards? 

DOT celebrates the most innovative and effective marketing campaigns, as well as in-store retail displays throughout the year. For over 25 years, the Design of the Times competition has recognized hundreds of leading agencies, retailers, brand marketers, POP producers, digital marketing practitioners, and packaging design firms for their prominent in-store retail displays and merchandising campaigns. 

Leading retail executives and consumer product marketers judge retail presentations based on how well they achieve their primary objectives. Design awards are given to those displays that best execute the 4C’s of Effective In-Store and Digital Activation criteria:

  • Close the sale
  • Connect with the shopper
  • Convey information
  • Command attention 

Why Have Great Northern Instore Design Your In-Store Display?

Great Northern Instore’s team of over 80 designers is continually striving to help customers solve problems using a full breadth of resources and industry expertise. 

When you choose us to design your custom in-store display, you’ll enjoy many benefits:

  • We provide complete turnkey solutions, innovative designs, and exceptional service. 
  • Whether you want temporary, semi-permanent, permanent, or interactive displays, Great Northern Instore has solutions. Our permanent exhibits are constructed from wood, plastic, metal, and electronic components.
  • Our corrugated displays are designed for shorter promotions and seasonal activations. They are easy to swap out when campaigns change and allow for a range of different branding and printing options. 
  • You can rest assured that your display is as friendly to the environment as it is to your campaign. Our corrugated cardboard designs are 100% recyclable and made from 60 to 90% post-consumer waste. 
  • We apply a collaborative process that works to bolster shopper engagement and build your brand. 
  • Our skilled engineers are committed to meeting your marketing objectives and working within your budget parameters. 
  • Since 2014, we have won over 100 design awards, offering first-rate display designs and retail insights. 
  • With a focus on building long-term relationships, our structural design team is well-versed in the retail requirements of companies like Target, Walmart, Walgreens and, others. 
  • You can trust Great Northern Instore to help you create custom point-of-purchase displays that turn shoppers into buyers. We have six decades of experience designing and researching what makes shoppers want to buy your product. 

Increase Brand Awareness With Custom Retail Displays

Great Northern Instore understands how market research informs exceptional design creations that trigger successful activations at the point of purchase. We’re excited to collaborate with you and design an award-winning representation of your brand. 

Reach out to us today to learn more about how we can help you win at retail. Or, feel free to explore some of the display examples we have used to help customers create an undeniable retail presence. 

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?