Food and Beverage Industry Insights

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Industry trends can provide a virtually limitless reservoir of information that shapes the way we conduct business, interact with consumers and market our products. But first, we must be willing to listen.

Unpacking shopper insights for a specific industry takes a complex blend of research, curiosity and innovation. It involves looking at not just what has worked in the past, but what creative new approaches may work better in the future.

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ACCESS OUR RECORDED WEBINARS

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Our bi-monthly webinar program discusses specific, actionable, in-store insights for targeted retail categories. The Great Northern Instore team has captured food and beverage activations in retail, and we will bring you the latest insights to help you develop your next instore program.

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An Inside Look at Food and Beverage Insights

As a thought leader in the retail realm, we’re sharing these industry trends and data-driven insights through our webinar series. In this particular webinar, focused on the food and beverage industry, we cover a range of topics, including:

• The current state of reinvention
• The motivations that drive shoppers to make a purchase
• Current retail trends within the food and beverage industry
• Future territories and how we can stay on top of strategic, cutting-edge changes such as interactive technology

In discussing shopper motivations, our webinar delves into the core factors that drive a consumer to close a sale — convenience, value and transparency. As we discuss in further depth in our webinar, tailoring retail strategies toward these motivations is more important than ever. With 73% of Gen Z electing to shop only from brands they trust, it’s crucial for businesses to position themselves as authentic and value-driven.

Our food and beverage industry webinar includes actionable insight into how custom retail displays can help you accomplish this goal. You’ll learn how to use the latest trends to your advantage in order to raise brand awareness, connect with customers and create an unforgettable experience for your shoppers. By discovering specific solutions for the future, you can leave our webinar with a set of action steps to drive your business forward — and watch your sales soar.

More Webinar Videos

At Great Northern Instore, we strive to cultivate a culture of continual learning. Shopper insights are the foundation of our forward-thinking strategy — both for our own company and for our clients. We work to continually learn and apply fresh insights in order to stay on the latest curve of what consumers think, want and need. We share these insights through our bi-monthly webinar program, as guided by our fundamental mission: to help our customers win by doing what others can’t or won’t.

In each webinar, we unpack brick and mortar store insights and offer actionable next steps related to specific retail industries.
Our insights are drawn from national retail audits conducted by our team.

Smart Displays - Trends in 2020

Technology is evolving quickly. View our recorded webinar to learn the latest on how technology can make displays smart. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.

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Trends from EuroShop 2020

Euroshop is the world’s largest retail show. With this huge scale, it is the leading place to monitor the trends and latest technologies available for retail world-wide. Great Northern Instore sent a team there to capture the latest trends, and develop a holistic view of them. We presented a webinar to showcase our findings and discuss applications to help you win.

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Consumer Electronics Insights 2020

View our insights from Great Northern Instore’s store audits focused on the consumer electronics industry.

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