Objective
- Create an integrated pallet display that commands shopper attention at Dick’s Sporting Goods
- Showcase a portfolio of Gatorade products, driving basket size
- Have the carrying capacity to get products out the backroom onto the selling floor
What we did
- Highly visible brand colors, orange and white, command shopper attention
- The activation was designed to be shopped from multiple angles and have flexible shelves to merchandise a variety of Gatorade products.
Results
- The display has been a success for the brand and retailer
- The biggest challenge is to keep the shelves stocked with product, due to great sales results
- The brand is considering additional units
