The choice of retail display materials that brands use to showcase their offerings can be an integral part of maintaining a permanent display. An ineffective choice of material can lead to a poorly constructed display or damage to the brand’s perception among consumers. On the other hand, a well-crafted one can provide the ideal setting for a brand or advertising vision to come to life.
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How to Present Building Materials at a Showroom
The best modern building materials showrooms are design destinations that inspire, educate and convert visitors into buyers. However, presenting materials like tile, flooring and stone in an appealing way is a challenge for many businesses.
Use this guide as your strategic blueprint to transform a simple space into a powerful sales environment that drives engagement and revenue.
The Hybrid Shopping Experience: The Future of Retail
The retail industry is constantly evolving to cater to an ever-changing demographic. With the rise of the Gen Z shopping demographic and the consolidation of millennial spending power, it is important for companies to consider hybrid shopping. The hybrid experience offers the perks of digital and physical shopping in one space.
Learn more about hybrid shopping and techniques for setting up attractive retail displays in hybrid spaces.
Types of Displays in Retail: Which Is Right for You?
Choosing the right type of product display in a retail store can significantly impact how customers interact with and buy products. From high-visibility endcaps to durable permanent fixtures, each display type serves a specific purpose. Factors like store layout, product type, budget and campaign length all play a role in determining the best fit.
This guide by Great Northern Instore explores different retail display examples to help you narrow down your options.
The Ultimate Guide to End Cap Displays
According to a study from the Path to Purchase Institute, 37% consumers surveyed stated that they tend to notice end-of-aisle displays most when shopping. This is the most noticed vehicle in a physical store.
Shoppers often venture into certain sections when seeking a specific item, causing them to miss multiple shelf displays. However, products positioned at the outer ends are visible to everyone walking by. These displays, known as end caps, are the perfect opportunity to get more eyes on your brand in brick-and-mortar stores.
Learn how to maximize the effectiveness of your end caps.
How to Display Bulk Items in Warehouse Club Stores
In 2025, warehouse clubs and supercenters in the United States generated $771 billion in revenue. For many consumer goods manufacturers, working with stores like Sam’s Club and Costco presents an excellent opportunity to reach a large customer base.
However, success in big-box warehouses requires a strategic shift from the approaches typically used in conventional retail. With thousands of competing products, effective club store displays are paramount for capturing shoppers’ attention. This guide provides strategies and ideas to help you maximize the impact of your bulk item displays and increase sales.
Costco Pallet Requirements: A Guide to Get Your Product in Costco
Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Costco and Sam’s Club, have specific guidelines.
Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry.
Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. This guide to creating a successful Costco activation gives insights into club store pellet requirements and other display guidelines that can help boost foot traffic to your products.
Understanding the Evolving Landscape of In-Store Shopping
Great Northern has partnered with the Path to Purchase Institute for the fifth consecutive year to explore the latest trends in physical retail shopping.
This collaboration began during the COVID-19 pandemic, a time when e-commerce was booming and uncertainty loomed over the future of physical stores. As the pandemic receded into the past, shoppers returned to brick-and-mortar stores, but their behaviors have evolved.
Our 2025 survey aimed to further capture these changes, focusing on shopping habits and the factors driving in-store visits. The primary reason for visiting physical stores remains the ability to see and interact with products firsthand, whether selecting groceries or home furnishings.
Great Northern Instore Takes Home 9 OMA Awards
Great Northern Instore is proud to announce that we have been awarded 9 OMA Awards this year, including the prestigious Display of the Year award.
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Innovations in Visual Merchandise Displays
While the COVID-19 pandemic increased online sales, customers still enjoy a physical shopping experience. Today’s consumers favor instant gratification. In-person experiences allow them to try a product and walk out with it immediately, making in-store shopping more attractive and engaging.
Businesses that leverage innovative digital displays in retail can increase sales, boost the customer experience and build brand loyalty. Learn about the latest visual merchandising trends and how to use them to showcase your products in the best light.
