Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience.
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Retail Displays Not Working? Here’s Why and What to Do About It
Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.
Win at Retail Webinar: Consumer Electronics 2021
The Great Northern Instore team was at it again, safely getting out to retail to observe and audit the Consumer Electronics category for you. Given the increasing competitive landscape and changes within the consumer electronics industry, effective in-store merchandising and point-of-sale marketing have never been more important. Great Northern Instore highlighted the trends for the consumer electronics category in our insightful webinar.
Win at Retail Webinar: Holiday Insights
To get 2021 started off right, we have an insightful presentation that captures the latest holiday trends and impactful executions at retail. Our team captured many dynamic retail activations with high impact executions in mass, grocery, drug, home improvement and specialty retail stores.
2020 Design of the Times Finalists
What works best at retail? Our 80+ designers and engineers are experts in applying insights to develop a range of creative, practical solutions that meet your marketing objectives and fit your budget parameters. Collaborating with great clients, our team had three activations recognized as Design of the Times finalists.
Best Shopper Experience
This engaging Mattel pallet allows children to climb in the fire truck while merchandising the toys on both sides of the activation.
Win at Retail Webinar: Health & Beauty Insights
In an industry that is guided by image and trends, merchandising plays a big role in how customers view health and beauty products during their shopping experience. As a leading designer and manufacturer of instore display, Great Northern Instore continues to keep on top of these trends and innovations to create winning retail activations in the health and beauty segment. This fall, we focused our audits to find stand out health and beauty activations in retail.
We shared our findings and insights during our webinar. Access the webinar here:
If you have any instore challenges or opportunities, please reach out. We look forward assisting you to develop innovative retail activations, and helping you win at retail!
Win at Retail Webinar: Back to School Insights
Back-to-school shopping marked the end of summer for students, but for retailers, it was the start of a busy season. Back-to-school this year, however, surely looked a little different.
View our Back to School webinar to understand how consumer behaviors have changed in the COVID-19 era, the trends that took shape around back-to-school 2020, and how CPG’s and retailers prepared for it.
Access the webinar here:
We look forward to helping you win at retail!
Great Northern Instore Takes Home 17 OMA Awards
Great Northern Instore is proud to announce we have been awarded 17 OMA awards this year, with two of those being Gold. The Shop! OMA Awards is the premier award competition recognizing the most innovative and effective in-store display solutions. Our great insights, great design and great execution have led to award-winning displays.
Click here to check out all of our winning displays.
Win at Retail Webinar: Beverage Industry Insights
We recently dove into the beverage category and evaluated the innovations that are driving successful trends at retail. The Great Northern Instore team has captured beverage activations in retail, and you will see the latest insights to help you develop your next instore program.
We look forward to helping you win at retail!
Win at Retail Webinar: Smart Displays
Technology is evolving quickly. Check out our recorded webinar to learn the latest on how technology can make displays smart. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.