Point of purchase (POP) displays are an excellent way to help brands encourage impulse buys, introduce new products and increase sales. Designing an effective display involves many decisions. One of the critical initial choices is choosing which materials you’ll use. A suitable material can be the difference between a successful campaign and one that misses the mark. After all, each option contributes to branding and the impressions consumers have towards your products. The construction can also determine how long your display will last in stores.
Choosing the right material for your display is critical. Here are a few factors to consider in your selection.
Shelf height is crucial when setting up display fixtures in a retail establishment. Products’ shelf position shapes the customer experience and can ensure successful merchandising. The wrong height can make the experience less shopper-friendly or too confining. Fixtures that are too high can be out of reach for some shoppers, causing them to choose alternative items.
Retail display height also impacts product placement. As the saying goes, eye level is buy level. You want to put new or bestselling items in the most visible, convenient location for your customers.
Know Your Customer
The point of retail shelving is to present your goods in an attractive and eye-catching way. Customers plan only about one-third of the purchases they make. The rest are impulse buys, so shelves shelves should provide maximum product visibility and appeal. Here are some factors to consider when determining the appropriate retail shelf height from your customers’ perspective.
Store type:Â Think about where shoppers will expect to see your product. Larger or big-box establishments have higher ceilings and wider aisles, so their average retail shelf height will likely be higher.
Accessibility: You should also consider your customers’ functional needs when selecting the best shelf height. For example, if you sell cosmetics, your shelving should be low enough to allow buyers to pick up and test the items. A taller, deeper display typically works best for larger, less hands-on products.
Customer height: Most adults are between 63 and 69 inches tall, setting the average eye level at around five feet high. Consider your target audience’s average height and age. Stocking products on shelves that meet shoppers’ sightlines encourages interaction, which leads to purchasing.
Know Your Products
Having an in-depth knowledge of your products also impacts the shelf height decision. Consider these variables.
Volume:Â Taller shelving projects volume. The more products you want to display, the higher the shelf height should be. Conversely, if you offer fewer items, lower shelving enables you to convey quality instead of quantity and a more intimate shopping experience.
Size:Â Are you selling more oversized, heavier products? A lower shelf height may be necessary to ensure customers can remove the item without dropping or damaging it or injuring themselves. Smaller, lighter products can sit higher, making them more visible and easier to handle.
Matching with display types: As you search for displays, you will find they are available in multiple heights. Great Northern Instore can simplify the selection process by offering various display products we can customize to your retail environment and unique height requirements.
Vertical vs. Horizontal Merchandising
Vertical and horizontal merchandising have distinct advantages and can work together to create more visually appealing, functional shelf-level retail displays.
Vertical: Arrange products by stacking them or placing them on shelves that extend upward. This strategy keeps a relatively small footprint while maximizing display space. It works well in stores with limited floor space, increasing exposure to different product options by encouraging customers to view your selection by looking up and down.
Horizontal: This traditional display method emphasizes breadth over height. It simplifies browsing and is ideal for showcasing many complementary or similar products. Each item is visible and accessible without reaching up.
While horizontal and vertical merchandising are the primary placement orientations, there are four others to consider, too.
Block: Block placement groups similar or complementary products together. Examples include school supplies or audio and video products.
Market share: A bottom-line strategy where products that generate the most income get prime shelf placement, simplifying customer browsing.
Commercial: Products with the highest brand awareness get prime, eye-level shelf real estate.
Margin-level: Margin-level is another bottom-line strategy focusing on profits the products generate rather than the overall income they gain from a single sale.
Shelf Levels in Retail
On-shelf marketing depends on your brand’s ability to keep items on shelves. Strategically organizing products across various shelf levels lets you optimize space, cater to diverse shoppers’ needs or preferences and enhance product visibility. Retailers that carefully curate product placement at each level create displays that encourage browsing, boost productivity and drive sales. There are four primary shelf levels in retail.
Eye level: This prime placement is the most accessible height for customers, meeting them at chest or eye level. It is ideal for showcasing high-demand products, attracting the most attention and facilitating the most browsing.
Stretch level:Â The topmost shelves sit above most customers’ eye level, requiring them to reach upward or stand on tiptoe to access products. Products with less frequent purchases or high-margin items like seasonal items or oversized products usually take up this shelf placement.
Touch level: The middle shelf is at touch level, just below the average adult’s eye height. This placement showcases bestselling products by providing easy access and visibility. Staple goods and everyday essentials are often at touch level, making selection convenient for customers.
Stoop level: The bottom shelf is well below the average eye level and requires customers to stoop down for product access. Typically, bulkier items or products with lower profit margins sit here.
Why Choose Great Northern Instore?
Great Northern Instore can help you achieve the best product placement with our high-quality retail displays and signage. When you partner with us, you get a turnkey solution you can install immediately on your sales floor. You will also get excellent service. We believe in building enduring relationships with our customers to ensure the best long-term results. Our goal is to help you win.
For additional average retail shelf height tips or to learn more about our display products and services, call us at 855-693-6272 or contact us online today.
Once you decide to invest in point-of-purchase (POP) marketing for your product, you need to strategize. How long will your in-store promotions last? How many promotions will you execute each year? What is the best way to ensure your products stand out from the crowd?
Your answers to these questions will determine whether to focus on permanent or temporary displays. Your strategy might combine long-term and short-term POP promotions or straddle the line with semi-permanent merchandisers. Let’s weigh the benefits of temporary versus permanent POP displays to help you decide.
The winter holiday season is an excellent opportunity for stores to facilitate retail engagement through increased purchases. Creating innovative and attention-grabbing holiday retail displays can help you advertise and sell more seasonal products. Strategic visual merchandising can go a long way in taking advantage of the profitability of holiday sales and offerings.
With a variety of retail holiday display ideas available, you will find ones that fit your budgetary needs and your marketing objectives. Learn more about the best holiday store display ideas to showcase your brand and optimize your business. Read More…
With e-commerce on the rise, creating an impactful and compelling shopping experience is crucial to the success of any brick-and-mortar retailer. Yet, this requires a lot of forethought. From deciding the footpath customers should take to determining where product displays should go, optimizing the use of your retail space is not always easy. That’s where the POG can help.
POG stands for “planograms.” This visual retail merchandising tool helps retailers optimize the placement of products on their shelves. The ideal value of planograms is planning how to effectively use the physical space at your disposal, steer your shoppers, and ultimately increase customer purchases.
Read on to learn more about a POG and how it’s used in retail merchandising.
Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience.
Retail displays have been around for decades. They’ve expanded from window displays to entrances and checkout lines to branded shelf space throughout the entire retail store. For many brands, in-store marketing is tried-and-true. Merchandising stands are used to increase brand awareness, encourage sales to lift, and introduce new products. If you are not experiencing the success you had hoped for with some of your recent displays, it is time to adjust your strategy. Here is what to avoid and what tactics will win more sales.
Great Northern Instore is proud to announce we have been awarded 17 OMA awards this year, with two of those being Gold. The Shop! OMA Awards is the premier award competition recognizing the most innovative and effective in-store display solutions. Our great insights, great design and great execution have led to award-winning displays.
Click here to check out all of our winning displays.
Technology is evolving quickly. Check out our recorded webinar to learn the latest on how technology can make displays smart. Learn about engaging shoppers and help gathering actionable insight; all to drive business results.
The OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. This year we are pleased to have captured a total of 17 awards including 2 Gold Award Winners in the temporary, semi-permanent, and permanent categories.
2019-07-08 15:07:27
193
ECOVACS Staples Endcap
Gold, Permanent
ECOVACS wanted to introduce their DEEBOT line at Staples. We created an endcap top with bold branding and a sample product over various flooring materials. Clear graphics highlighted the product benefits and compared the two models on the endcap.
2019-07-08 16:26:11
206
San Pellegrino Foodie Cart
Gold, Permanent
San Pellegrino wanted a breakthrough activation to garner secondary location placement opportunities. Taking advantage of the foodie trend, we created an artesinal cart with adjustable shelves and block top for impact and cross-selling opportunities at grocery.
2019-07-08 16:06:04
203
Google Mini Nest Hello Costco Pallet
Silver, Temporary
Google wanted to successfully launch its Nest Hello video doorbell in the warehouse club channel. We married Nest's blue color with Google's clear white branding via a dynamic angle that matched the two items in the promotion. A large graphics panel provided product education while sample units were attached to the display so the shopper could see the product.
2019-07-08 15:54:11
199
Logitech - Office Depot 2018 Back to School
Silver, Temporary
Logitech wanted secondary placement during the valuable Back to School season in Office Depot. We utilized the bold mouse designs to convey the on-trend look of the products. Bold splashes of color and a die-cut header commanded shopper attention. Three mice are mounted out of their packaging, allowing the shopper to get a sense of the product in their hand.
2019-07-08 16:01:15
201
Pepsi Generations Merchandiser Spanner
Silver, Temporary
Pepsi needed a modular grocery display for its Generations campaign, that incorporates Pepsi's heritage. We created a spanner that was designed to look like a traditional general store. It is flexible to accommodate various widths and attaches to merchandisers that simulate a 1940’s vending machine.
2019-07-08 16:10:34
205
Pepsi Generations Music Speaker Tower
Silver, Semi-Permanent
Pepsi wanted a convenience store merchandiser for its Generations campaign that brought music to life. We created a 360 degree-shoppable display that mimics a giant cylindrical "blue-tooth" speaker. Images of past Pepsi musician spokespeople are highlighted on top and bold branding closed the sale.
2019-07-08 15:19:14
196
Callaway Rogue Display
Silver, Semi-Permanent
Callaway wanted a display to highlight its new Jailbreak technology while matching its full marketing campaign. We created a shape that mimics the hourglass shape of the technology and utilized LED's on motion sensor to highlight the Jailbreak technology that is inside the clubs.
2019-07-08 16:04:04
202
Logitech - Costco Ultimate Ears Boom Pallet
Silver, Semi-Permanent
Logitech wanted to promote the awesome sound of its Ultimate Ears speaker while driving sales in the club channel. We created a full turnkey pallet display with eye popping graphics. An operational demo unit allows the shopper to experience the quality of the sound and engage with the product.
2019-07-08 15:57:56
200
Logitech - Staples 2018 Tax Time
Bronze, Temporary
Logitech wanted to drive lift at Staples during tax time, while allowing the shopper to engage with their products. We built a display with an angled top that showcased the mice and keyborads for an ultimate shopper experience. The bold yellow color and larger than life product images commanded shopper attention.
2019-07-08 16:34:44
210
Purina Simply Fit Interactive Endcap Shelf Display
Bronze, Temporary
Purina needed to launch its SimplyFit Pro Plan line of pet food in Petsmart by educating pet owners on the benefits of this new line. We used bold red, white, and blue colors along with pet images to attract shopper attention. A rotating cylinder engaged the shopper and provided the necessary education while still fitting onto a single endcap shelf.
2019-07-08 16:08:41
204
Coleman Dark Room Technology Tent Display
Bronze, Permanent
Coleman wanted a retail solution that promoted and educated shoppers on their new Dark Room Technology embedded in their latest tents. We incorporated sample swatches of the new technology and standard tent material so the shopper could feel the product and see the difference when the shopper pushes a button to turn on LED lights.
2019-07-08 15:35:43
197
Callaway MD4 Wedge Display
Bronze, Temporary
Callaway needed a vehicle to launch its MD4 line of golf wedges that could command shopper attention at retail and engage the shopper. We utilized a bold wedge shape and highly contrasting colors to attract attention. The product was showcased on the display so the golfer can interact with it.
2019-07-08 16:31:03
208
Sylvania Mobile Floor Display
Bronze, Permanent
Ledvance wanted a bold statement that allows shoppers to explore the line of Ledvance lighting products. We designed a bold orange floorstand with clean branding to attract attention. Lighting products can be turned on, so the shopper can experience the products.
2019-07-08 16:28:51
207
Gatorade Fuel Station
Bronze, Permanent
Gatorade wanted to drive trial and awareness for a variety of products within the athletic and educational channel. We created a heavy-duty display on castors, enabling the unit to move easily to convenient locations. Prominent headers are printed with the specific college team's name to integrate the unit and Gatorade brand into the school environment.
2019-07-08 15:44:41
198
Miller High Life Iconic Display
Bronze, Permanent
Miller High Life wanted to drive sales in the liquor channel with a vehicle that highlighted their iconic Miller High Life bottle. We created a larger-than-life metal bottle with gold foil embellishments. The iconic Miller script was done in metal tubing, powder-coated red as a nod to neon signage used by the beer industry.
2019-07-08 16:33:02
209
Camacho Bourbon vs. Rum Countertop Display
Bronze, Semi-Permanent
Davidoff wanted to attract attention for the Camacho brand, particularly their barrel-aged cigars. We created a display that directly contrasted two barrel-aged variants. Molded urethane barrel tops quickly communicate that these are barrel aged cigars.
2019-07-08 16:37:54
211
Hershey's Splash Milk & Ice Cream Floor Display
Bronze, Permanent
The Hershey Company wanted a grocery activation to garner secondary placement for its Hershey's Syrup products. We engineered a 360 degree-shoppable display that stands out in a grocery store aisle. A larger than life Hershey's Syrup bottle, pouring the product to create a splash attracts attention and builds on the brand's nostalgic, fun heritage.
Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t.
It’s in our DNA. And it is what our customers have come to expect with Great Northern.