Retail Holiday Shopping Trends

The Great Northern Instore team are experts at designing and producing retail merchandising for all occasions.  The team has a wealth of knowledge about shopping and retail trends to fuel successful activations for our clients.  Looking to build out your next retail holiday program?  Our latest Holiday Retail Insights Webinar delves into the most pertinent holiday shopping trends in the past year. 

For almost 60 years, Great Northern Instore has been helping brands and retailers win by doing what others can’t or won’t. We exhibit the problem-solving, entrepreneurial spirit of a smaller company while providing the resources of a larger company to help you win at retail, no matter the industry. 

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View Our Past Webinars

What to Expect From the Holiday Consumer Trends Webinar

In our Holiday Retail Insights Webinar, we take you through examples of recent activations in holiday shopping trends, gleaning content from retail audits performed nationwide.

Our Holiday Retail Insights Webinar starts with metrics that point to what’s happening in marketplace trends around the holiday season. In analyzing the National Retail Federation’s Planned Holiday Spending per Customer data over the past several years, survey results projected that retailers would see a 4.1% increase in spending per customer in 2019. Holiday spending went up 3.4% from 2018 to 2019, the majority of which came from the e-commerce sector, with e-commerce growing nearly 19%. Yet, in 2019, brick and mortar sales represented 85.4% of all holiday retail sales.

By delivering insights about what’s going on in retail during the holiday season, our team can help you persuade holiday shoppers with a retail display strategy for the holidays that will gift you with better incremental sales.

Great Northern Instore uses insight tools to deliver accurate and up-to-date holiday shopping trends. As part of a collaborative process, our team uses 3M’s VAS software to show the most impactful areas of your holiday retail displays and where the shopper’s eye goes first. Our Great Northern Instore Vision AppTM collects data in the field to determine the successful implementation of retail solutions. 

Our holiday shopping trend tools provides the samples you need to answer cross-category questions so you can:

  • Grow your brand: Use holiday shopping trends to get fast answers about market shifts and shopper behavior. 
  • Build strong retailer relationships: We help you build stronger relationships by delivering shopper insights that uncover opportunities across all retail categories that can be used as concrete examples to pitch your upcoming plans.
  • Influence shopper behavior: The best way to influence holiday shopper behavior is to gain a deeper understanding of what shoppers want. Our shopper insights help you analyze shoppers based on their psychographics, demographics, purchase behavior and consumption habits. 

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More Webinar Videos

At Great Northern Instore, we strive to cultivate a culture of continual learning. Shopper insights are the foundation of our forward-thinking strategy — both for our own company and for our clients. We work to continually learn and apply fresh insights in order to stay on the latest curve of what consumers think, want and need. We share these insights through our bi-monthly webinar program, as guided by our fundamental mission: to help our customers win by doing what others can’t or won’t.

In each webinar, we unpack brick and mortar store insights and offer actionable next steps related to specific retail industries.
Our insights are drawn from national retail audits conducted by our team.

Go Back to Our Webinar Library

Home Improvement Insights

View our recorded webinar related to the home improvement industry. You’ll gain actionable insight into how custom retail displays can help retailers target evolving trends to accomplish their goals. You’ll learn how brand awareness can connect you with new customers and create a memorable experience for shoppers.

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Trends from EuroShop

Euroshop is the world’s largest retail show. With this huge scale, it is the leading place to monitor the trends and latest technologies available for retail world-wide. Great Northern Instore sent a team there to capture the latest trends, and develop a holistic view of them. We presented a webinar to showcase our findings and discuss applications to help you win.

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Consumer Electronics Insights

View our insights from Great Northern Instore’s store audits focused on the consumer electronics industry.

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Sign Up to View the Full Holiday Retail Insights Webinar

Shopper motivations, needs and behaviors are changing from moment to moment. Let Great Northern Instore keep you up to speed. Watch our Holiday Retail Insights Webinar and check out our findings from the latest holiday season.

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?