News

According to a study from the Path to Purchase Institute, 37% consumers surveyed stated that they tend to notice end-of-aisle displays most when shopping.  This is the most noticed vehicle in a physical store.

Shoppers often venture into certain sections when seeking a specific item, causing them to miss multiple shelf displays. However, products positioned at the outer ends are visible to everyone walking by. These displays, known as end caps, are the perfect opportunity to get more eyes on your brand in brick-and-mortar stores.

Learn how to maximize the effectiveness of your end caps.

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In 2025, warehouse clubs and supercenters in the United States generated $771 billion in revenue. For many consumer goods manufacturers, working with stores like Sam’s Club and Costco presents an excellent opportunity to reach a large customer base.

However, success in big-box warehouses requires a strategic shift from the approaches typically used in conventional retail. With thousands of competing products, effective club store displays are paramount for capturing shoppers’ attention. This guide provides strategies and ideas to help you maximize the impact of your bulk item displays and increase sales.

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Marketing products in stores is an essential part of successfully selling your brand to customers. Eye-catching signs and unique displays can help you attract customers and make your products stand out. When creating displays for stores, you must understand the requirements retailers have for displays and packaging. Many prominent club stores, like Costco and Sam’s Club, have specific guidelines.

Customers love club stores because of their deals and the treasure hunt to find a variety of products. You can practically find anything at your local club store, from large furniture items, groceries, electronic devices, health, personal care and jewelry.

Making a creative display for a club store is an excellent method for advertising your products among the endless aisles and various items you will find inside the warehouse. This guide to creating a successful Costco activation gives insights into club store pellet requirements and other display guidelines that can help boost foot traffic to your products.

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Great Northern has partnered with the Path to Purchase Institute for the fifth consecutive year to explore the latest trends in physical retail shopping.

This collaboration began during the COVID-19 pandemic, a time when e-commerce was booming and uncertainty loomed over the future of physical stores. As the pandemic receded into the past, shoppers returned to brick-and-mortar stores, but their behaviors have evolved.

Our 2025 survey aimed to further capture these changes, focusing on shopping habits and the factors driving in-store visits. The primary reason for visiting physical stores remains the ability to see and interact with products firsthand, whether selecting groceries or home furnishings.

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Great Northern Instore is proud to announce that we have been awarded 9 OMA Awards this year, including the prestigious Display of the Year award.
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While the COVID-19 pandemic increased online sales, customers still enjoy a physical shopping experience. Today’s consumers favor instant gratification. In-person experiences allow them to try a product and walk out with it immediately, making in-store shopping more attractive and engaging.

Businesses that leverage innovative digital displays in retail can increase sales, boost the customer experience and build brand loyalty. Learn about the latest visual merchandising trends and how to use them to showcase your products in the best light.

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Whether your business is big or small, implementing marketing displays in your building or other locations is essential for exposing your brand and getting customers’ attention. The visual elements of your business are an essential part of being successful.

Displays and signage are nearly everywhere in your community, from passing by storefronts to displays in the middle of buildings. If your business is looking for a highly effective marketing solution, try using a POP standee display.

Learn more about why this type of signage is so helpful for your business and how you can customize these standee displays to work for your company or product below.

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Retailers strategically plan aisle arrangements, signage and product placement to guide customers through their stores. Space management in retail revolves around optimizing store layout to enhance the shopping experience and boost sales. It includes deciding which products go where, how to display items to attract attention and how much shelf space each item gets.

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Struggling to make your products shine in a crowded marketplace? The key to standing out might be simpler than you think — sample boards. These versatile tools are a game-changer for your marketing strategy.

How can they help you captivate your audience and streamline your sales process? If you are wondering how to present your products more effectively or enhance client engagement, we are here to help.

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Shopper marketing strategies are highly effective tactics that differentiate products on store shelves and increase sales and loyalty. These tactics succeed due to shopper insights — a comprehensive understanding of the motivation behind a customer’s actions.

Learn more about shopper insights, what they can do for your business and how to find and apply them in this guide. You’ll also get valuable information about common challenges that hinder the research process and some examples of shopper insights from Great Northern Instore.

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