Great Northern Instore Announces June Instore Excellence Winner

APPLETON, WI., July 26, 2016 – Great Northern Instore is excited to announce that the winner of the June Instore Excellence Award is our Chippewa Falls location, for their Personal Creamer Counter Display for WhiteWave Foods.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls team’s objective was to develop a unique and effective freestanding counter display to promote the line of personal coffee creamer. WhiteWave hoped for a display that had updateable graphics, was easily stackable and provided strong brand recognition.

Chippewa Falls’ solution was a modular rack display that had changeable flavor indicators to introduce shoppers to the variety of creamers available. This display helped to draw attention and entice shoppers to approach the display. Consumers are able to understand it immediately, allowing them to navigate the coffee bar more quickly.

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Congratulations Great Northern Instore Chippewa Falls Team!

Great Northern Instore Announces May Instore Excellence Winner

APPLETON, WI., July 1, 2016 – Great Northern Instore is excited to announce that the winner of the May Instore Excellence Award is our Swedesboro location, for their Heaven Hill Burnett’s Summer Sweep Stakes Display.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Swedesboro team’s objective was to create a fun and lively co-branded display program that would align the brand with the “More Fun Tour” while generating excitement through four key program initiatives. These include a Customer Retail Sweeps, Custom More Fun Tour Content, Tour Sponsorship and Integration with Key Tour Stop Activations and Local Support.

Swedesboro’s solution was creation of a dimensional, semi assembled Concert Stage that reinforced the various promotional elements and the excitement of a concert event while merchandising cased product. What makes this display different is that this themed display shipped semi assembled allowing for quick assembly at retail. The dimensional concert stage header and Side guitar graphic elements creates a visually engaging program that targets existing and new fans of Burnett’s Vodka

2015 Burnett's Vodka Display

Congratulations Great Northern Instore Swedesboro Team!

Great Northern Instore Announces April Instore Excellence Winner

APPLETON, WI., May 23, 2016 – Great Northern Instore is excited to announce that the winner of the April Instore Excellence Award is our Racine location, for their Pepsi™ Emoji National Launch.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Racine team’s objective was to create a family of impactful merchandisers for placement into nationwide retail environments to entice the purchase of Pepsi’s new Emoji covered 20oz bottles.

Four merchandisers were developed for the program- two floor displays and two dump bin configurations. These units were specifically engineered for mass, drug, grocery and “C” store channels. Additionally, all of the designs provide some level of enhanced product visibility. The round floor stand provides 360 degrees of merchandising, while the square dump bin utilizes a clear front panel to improve product awareness and availability.

Pepsi Images

 

Congratulations Great Northern Instore Racine Team!

 

 

 

Great Northern Instore Announces March Instore Excellence Winners

APPLETON, WI., May 10, 2016 – Great Northern Instore is excited to announce the latest Instore Excellence Awards winners. The winners are the Chippewa Falls location for their Zelda™ Best Buy Quarter Pallet for Nintendo®, and the Racine location for their Hot Wheels™ “MAKE IT EPIC” Dump Bin.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Chippewa Falls team’s objective was to develop a unique and effective freestanding quarter pallet set for the new Zelda™ Game at Best Buy. By using elements from the game the Chippewa Falls team was able to create a dual sided display with exciting visuals to draw customers in.

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The Racine team’s objective was to create a high impact merchandising destination to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. The dramatic oversize track and bold colors of this display create a beacon for the targeted audience. The inclusion of actual track created an additional level of excitement at retail.

Congratulations Great Northern Instore Chippewa Falls and Racine Teams!

Great Northern Instore Receives 4 OMAs

APPLETON, WI., March 30, 2016 – Great Northern Instore, an industry leader in retail and point-of-purchase displays, received four awards, including a Gold award, in the Outstanding Merchandising Achievement (OMA) Awards Competition held March 24 at the 2016 Global Shop Expo in Las Vegas.

POPAI’s OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable, and entice consumers to purchase products. After a two-round judging process, displays are awarded Gold, Silver, and Bronze OMA Statuettes at the Annual OMA Awards Celebration by a prestigious panel of judges, composed of producers, brand marketers and retailers.

Take a look at the Great Northern Instore winners below.

Gold: Perrier “Best Trip Ever” Topper

Perrier (topper only)The objective: Generate Perrier brand awareness and build equity with an in-store promotional case topper offering a sweepstakes callout for a chance to win “Your Best Trip Ever” (Sweepstakes accessed through Facebook).

The assignment: Create a case topping promotional structure communicating Perrier’s “Best Trip Ever” sweepstakes. Key requirements of the design included the ability to shop the product stack from all sides, ease in-store execution for route personnel and to provide an in-store “interruption” for discerning consumers.

Results: The image on the pedestal sums it up…four cans of Perrier including one being grabbed by a hand, corresponding to the four words for the sweepstakes.  The attention grabbing motion, emotional engagement with lifestyle imagery and a structure that symbolized the promotion led to success.

Silver: Tradewinds Jimmy Buffet Iced Tea Display

Tradewinds-Silver2The objective: Our activation goal was to generate trial and awareness while driving velocity at retail.  Also, the execution was to communicate a promotional overlay to drive in-store excitement.

The assignment: Create an off-shelf merchandising destination for Tradewinds single serve (18.5 oz. bottle) iced tea that would promote the “Sip and Sing your way to Paradise” sweeps and karaoke contest. Creative mandatories included an “overarching” tropical paradise theme utilizing vibrant colors and also an “appropriate” level of visual elements that communicated the necessary entry steps/rules.

Results: Sales exceeded expectations. Audit data confirmed that many of the displays were restocked multiple times during the promotional period.  The unique esthetic of the unit was well received by store managers.  Additionally, the pre-assembled nature of most of the structure ensured a successful instore execution.

Bronze: 3M Office Depot/Max Expressions POG


3MOffice-Bronze WinnerThe objective:
 Merchandise the tape and accessory area to improve the shopping experience.  Particularly, help shoppers see the fun and creative patterns that are available, so they are inspired to shop the hundreds of SKUs easily.  The solution must be easily updated for the frequently changing styles and designs in the Expressions category.

The assignment: Create a system of shelf trays with large front graphic panels that feature key patterns from this very large (150+) SKU mix.  That will help reduce the visual clutter of the hundreds of SKU, while organizing the product and making it both visually well presented and easy to shop at all times.

Results: The sales of products in both displays have been reported as exceeding expectation and far exceeding sales in previous promotions.  The combination of the “cute” art, well designed structures and dual placement of the same style graphics all worked together to make a huge successful win at Black Friday holiday sale time.

Bronze: Purina Purpose End Cap

Purina-BronzeThe objective:  Drive trial and awareness of this unique, new cat litter line driven by a fragrance-forward product proposition.

The assignment:  Develop an engaging display vehicle to merchandise this new product line in an impactful manner while educating the consumer about the new, sophisticated cat litter scents.

Results: Execution successfully achieved across stores.  Simple set-up helped aid execution; the fragrance test unit came fully assembled, only needing to be removed from its shipper box.  The focal endcap drove sales up and amounted to a 680% lift versus previous weeks.

Great Northern Instore Sponsors Shopper Marketing Summit

It is early March, and spring is arriving.  A key event that ushers in spring is the Path to Purchase Institute’s Shopper Marketing Summit, taking place March 15 – 17 in New York City.  This year, the focus of the industry gathering is the new age of marketing, where all forms of media are sales channels and all communications have “buy now” capabilities.  All marketing has become linked to shopper marketing.  Shopper centric thinking has to be at the root of all developments, where retailers, brands, and vendors partner to apply insights that will drive traffic and sales.

Great Northern Instore is pleased to sponsor two of the seminar tracks at the Summit:  “Collaboration” on March 16th and “Shopper Marketing Best Practices” on March 17th.  These are topics that fit right in with our shopper marketing approach of converting insights into impactful activations that drive sales instore.  For collaboration, partnering between retailers, brands, and vendors brings the best knowledge and insights together so the best solutions can be successfully executed, driving growth and ROI.  Understanding best practices helps us to improve, enabling us to build innovative and effective processes and solutions that will improve our reach, influence, and results.

We are excited to learn from experts in retail, brands, agencies, and solution providers at the Summit, so we can continue bringing our clients solutions that build business results.

Holiday Audits and Insights with Great Northern Instore

2016 has gotten off to a fast start, with January already wrapped up.  And retail is already discussing Holiday 2016!  Great Northern Instore captured the trends and insights from the season that just wrapped up.  Our national team visited more than 40 stores across the country from East Coast, Midwest, and West Coast.  These audits encompassed many different retail environments:  mass, drug, grocery, club, and many specialty outlets.  To streamline the process, we utilized a Cloud based app to request and collect the data from the team.

We categorized our findings into three different retail solutions:  1) Building Experiences and Events, 2) Connecting with the Connected Shopper, and 3) What the Shopper Wants.

Shoppers visit stores based on a particular mission or need.  During the holiday time, this can include gift hunting for family and friends, finding items to decorate the home, or getting all the things needed for that special holiday party.  From our questionnaire, we saw about 75% of stores had a holiday themed entrance to welcome the shopper (what happened to the other 25% of stores?).  Retailers like Target and Walmart devote well merchandised holiday sections that get the shopper in the holiday mood.  Across the board, brick and mortar retailers tried to bring the holiday wonder back to the shopping experience.

In order to reach the connected shopper, several manufacturers leveraged the Pinterest logo on their store displays in the grocery channel.  These manufacturers were highlighting the social content that showed the creative holiday uses of their products.  Home Depot created special displays that demonstrated their online assortment, especially bulky lawn ornaments.  It offered free shipping for these items, so the shopper could browse their selection and not be concerned about transporting the item home on their own.

Gift cards continue to grow as a convenient gift idea.  Displays have gotten more elaborate, with curves, angles, and even executions shaped as gift boxes.  Continuing the theme of providing the customer what they want, this holiday season of Star Wars came to life at all retail outlets.  Displays ranged from simple signage to elaborate 3D models of characters, such as the beloved R2D2.  Finally stores and manufacturers offered programs that provided solutions, making the shopping experience easier.  From power supply and battery solutions, gift wrapping stations, to baking centers…there were some great executions that made it easier for the shopper.

Reach out to us for a full review.  We are experts are turning insights into business driving instore solutions.

More Shopper Insights:

Retail Holiday Insights with Great Northern Instore

What is Shopper Marketing?

Back to School with Shopper Marketing Insights

 

Great Northern Instore at GlobalShop 2016

APPLETON, WI., February 3, 2016 – Great Northern Instore, an industry leader in retail and point-of-purchase displays, will be exhibiting at Global Shop 2016.

The Expo is to be held at the Mandalay Bay Convention Center in Las Vegas, March 23-25. Great Northern will be in both #3927 in the POPAI sponsored AT Retail Marketplace.

Great Northern Instore will be showcasing their latest creative in-store display solutions fueled by shopper insights and delivered with our turnkey approach providing full service capabilities to execute a complete market roll-out for all major retail channels.

Join thousands of brand marketers, retail executives, agency professionals and solution providers who attend each year in search of the latest trends and ideas for collaborating, driving sales, capturing share and building equity.

More to follow as we get closer to the date!

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See our latest work with Logitech in the Great Northern Instore Booth, #3927.

 

Great Northern Instore Announces December Excellence Winner

APPLETON, WI., January 21, 2016 – Great Northern Instore is excited to announce that the winner of the December Instore Excellence Award is our Swedesboro location, for their Logitech Staples Canada PC Gaming and Color Collection Half Pallet work.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The Swedesboro team was tasked with creating a visually compelling display program for Staples Canada that featured two completely different product lines while maintaining a visual link identifying they are both from the same product company. Logitech hoped to not only have this act as two separate displays, but to also be able to set them back to back creating a full pallet display.

The winning display uses its unique shape and colors to command attention. The playfulness of the yellow along with the pattern characters create a strong visual hook, while the rich black and electric blue combination gives this segment the high end techy look that Logitech is known for.

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Congratulations Great Northern Instore Swedesboro Team!

Great Northern Instore Announces November Excellence Winner

APPLETON, WI., January 15, 2015 – Great Northern Instore is excited to announce that the winner of the November Instore Excellence Award is our Racine location, for their Pepsi Super Bowl Spanner.

The Instore Excellence Award is an internal competition between Great Northern Instore creative teams. Creative team designers and engineers are experts in concept development, ensuring creative and practical solutions that fit seamlessly into the retail environment.

The team was tasked with developing a regional/Super Bowl themed merchandising vehicle that promoted the purchase of cased and single serve Pepsi product while reinforcing their longstanding sponsorship of the event.

The winning display is over 8 feet tall with an open area between the towers to create a dramatic focal point for the product. Elements of the spanner structure are pre-assembled to ease in-store execution.

Nov-IEA

Congratulations Great Northern Instore Racine Team!

Great Expectations

Great Expectations is more than a tagline, it is an attitude. At Great Northern, customer challenges are met by an undying spirit to doing what others can’t or won’t. It’s in our DNA. And it is what our customers have come to expect with Great Northern.

How can we exceed your expectations?